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Secure big clients and make big money

To be a star, you must make it rain. As long as you have sales, cash will flow, and as long as cash flows, you can fix everything – your team, technology, marketing and so on!

“The economy” doesn’t create economic opportunity, rainmakers do. A rainmaker seeks out, secures and retains big clients, brings in big money, and concludes big deals. How do they make the rain fall? They don’t wait for luck or a brighter economy; they operate and make things happen. To be a star, you must make it rain. As long as you have sales, cash will flow, and as long as cash flows, you can fix everything – your team, technology, marketing and so on!

Rainmakers don’t have excuses. They either make the sale or they don’t. In today’s business culture, sales is one of the most competitive fields. There are more products and services available than ever before. To be a star, you must make it rain. The rainmaker is the salesperson everyone else wants to be. Whatever item or service the rainmaker sells, it is sold effectively.

Some tips to become a successful rainmaker:

  • Be confident and believe in whatever you do – Confidence conveys value to your potential clients. Be able to walk into a room and engage the entire room.
  • Ask good questions – You need to connect with the decision makers on a personal level, understand his or her needs and problems and then solve and satisfy them.
  • Have a strategic plan – In order to become a successful rainmaker, you need to develop a focused plan. Have a short and long term vision and set meaningful objectives.
  • Promote your successes within your business to clients and potential clients – Become comfortable in announcing your successes. If you show excitement about what you do, your prospect will in most cases, become equally excited.
  • Focus on high-potential marketing opportunities – Don’t market to people you don’t know until you have mined all your existing relationships.
  •  Follow up consistently – The biggest mistake salespeople make is failing to follow up. Keep following up and never take no for an answer. You will be respected as a true professional by your prospect.
  • Listen more than talking – You need to recognise that before you can sell something, you need to know what the prospective client wants to buy.
  • Ask for business at the appropriate time – Once you are clear about a prospect’s needs and are confident you can help, ask for the business.

Successful rainmakers are made, not born. They have adopted certain critical habits. Employing these habits consistently has given them confidence in their marketing abilities.

Proudly brought to you by the National Small Business Chamber (NSBC).

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