A strong social media campaign is essential for any business wanting to succeed in today’s digital environment. Here are 10 tips you can use to make the most of these communication channels.
1. Build a connection with customers
Leverage personal and business connections to build a social networking profile. This will help you directly connect with the customers.
2. Start blogging
A blog keeps customers updated with news and new information. Commenting on other people’s blogs can start a discussion and facilitate online networking.
3. Encourage customer feedback
Feedback allows a business to change their products or services to meet the needs of their customers.
4. Respond to feedback
Take note of feedback that is left on social media. Complaints need to be handle quickly and effectively. Be sure to listen to suggestions on how to improve products and services.
5. Monitor the feedback left online
A business should know what people are saying about it. Search engines and tools such as Google Analytics can be useful for this purpose.
6. Be aware of what the competition is doing
Many review sites allow customers to share the experience they had with a business. Read them regularly to see what people are saying about other businesses as well. If the rivals offer a special promotion it may be a good idea to launch something similar to get the attention of customers.
7. Respond to negative comments right away
This will help reduce the negative attention they are causing online. Offer an apology to the client and see what can be done to make the situation right.
8. Take note of what customers want
Think of ways to add to your website. An FAQ section may be the right away to address common questions that customers have.
9. Change customer service techniques
Make sure that everyone working in customer service has access to the social media profiles. Share good feedback with relevant members of the staff.
10. Make sure employees are aware of changes
Staff members should be trained on how to use social media, and there should be a clear policy for those that use Facebook and other social media accounts.