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NSBC Member Success Story – Big Domino Marketing

The NSBC approached some of their Premier Members to learn more about how they approached entrepreneurship and becoming a successful small business. Today we will feature Big Domino Marketing.

A typical working day at Big Domino Marketing is spent online, primarily making money for their clients across the globe, but also doing continuous research into what works. They get paid to scour the internet for marketing trends and to find companies that speak their language. They work with clients that want to leave a legacy and don’t trade in their values for profit alone. Their skills are in online marketing (Facebook, Instagram, Twitter etc.), but their goal is to create a higher ROI for clients. So if you are ready, they will turn your good business into a great business.

Here is what Nico Smith from Big Domino Marketing had to say about success and overcoming tough times in business.

When did you consider yourself a success?

The day I quit my corporate job and I turned my side hustle into a proper business. It was a three-and-a-half-year journey, long hours, little sleep but worth every second. Being an entrepreneur, this obviously means I now have a new aim for success, but I never forget the successes of the past.

To what do you attribute your success?

In the beginning, the support from family and friends. Having a great support base and people that believe in you (instead of people doubting you) is a massive driver for success. Now it is the support of my team. Again, having a team that believes in your ideas and goals is the driver for our current growth.

What failure taught you the most about your business and what was the lesson? 

You cannot do everything yourself and you have to delegate. One of my team members waited six months for me to delegate work to her. She waited patiently and one day said “stop doing it all yourself and give me some work”. Thank goodness for that. Not only did it free up a massive amount of my time, she is actually doing most of the work better than me. I now know how important it is to work on my business instead of in my business and I know I might have missed quite a few opportunities by being involved in the nitty gritty instead of concentrating on growth, but I also know all good lessons come at exactly the right time.

What was your best moment in business to date?

Every time we get a success for a client it makes me feel like a million bucks. I make sure my team knows about this and we celebrate the successes together. Our mission is to help small to medium businesses get the most bang for their marketing buck and every time we achieve this we celebrate.

The next feel-great moments are when we employ a new person. Giving someone an opportunity to prove themselves just feels great and I must admit it’s kind of addictive.

What drives you to keep going when it gets tough?

My biggest drivers for my business come from two sides:

  • On a personal note it is my family. I spent way too much in the corporate world working at the expense of time with my family. Now I still work hard, but I can do it from anywhere and can spend tons of time with my family.
  • On the business side it is seeing my team grow (in numbers and skills) and seeing my customers grow (in business size and profits).

Lastly, what are your success habits?

Systems. We aim to implement systems all the time to cut our costs and in turn be able to offer a more cost-effective service to our clients. This is usually in the form of software and we test all our software in the marketing and project management space.

Well done, Big Domino Marketing. We hope you will grow from strength to strength.