Digital marketing refers to advertising which is done through digital channels like search engines, websites, social media, email, and mobile apps. There are seven factors which are critical to think about when doing digital marketing.
Starting a Business
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A common complaint from small businesses is that they don’t have the budget to come across as professional. People do not trust them and they don’t have the marketing budgets of big business to portray a professional image. So what should you do to add the spit and polish to your business?
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Beginning a business may be a daunting experience when you don’t know where to start but it doesn’t have to be. Yes, it will take a lot of dedication and hard work but in the end you will have a business which could be your legacy. Here are thirteen points to starting your own business.
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A website is one of the most cost effective marketing tools for a small business. Here are eleven points to consider when you design your website:
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Writing a business plan for your enterprise is a crucial step should you wish to succeed. By going through the work of creating a business plan you can validate your idea and ensure there is a market for it. Here are some points to consider when creating your business plan:
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When starting a business, many people consider the costs of equipment, rental and employees but they forget about some of the hidden costs in a small to medium enterprise (SME). The hidden costs of a small business are:
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Many small businesses see market research as a luxury but this is not so. It is a valuable growth tool for any business no matter the size. By doing market research you will be able to understand your client base better, keep your business model relevant and develop good growth goals for your company. When […]