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Nedbank Happiness Survey reveals what makes South Africans happy

According to the findings of the Nedbank Happiness Survey, which was undertaken at the end of 2023 by Nedbank in partnership with the Gordon Institute of Business Science (GIBS), South Africans generally feel happy and are flourishing.

Based on over 10,000 data points, the Happiness Survey, which is reportedly the largest study of its kind ever conducted in South Africa, delivered an average happiness score on the PERMA model of 4.15 out of 5.

The survey leveraged PERMA – a model that measures five essential components that contribute to human well-being and a sense of flourishing, namely positive emotions, engagement, relationships, meaning, and accomplishment.

While most participants (over 68%) were found to be ‘flourishing’ or ‘flourishing a lot’, the results also highlighted nuances across different dimensions and demographics.


Incredible Business partners with NSBC to empower South African SMEs

Incredible Business is proud to announce a strategic partnership with the National Small Business Chamber (NSBC), a collaboration aimed at revolutionising the support available to small and medium-sized enterprises throughout South Africa.

This exciting partnership will grant businesses that register on the Incredible Business portal an NSBC platinum membership, valued at R3 950, completely free of charge.

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