What do you think about when you hear the words marketing collateral? Flyers, business cards, websites? If so than you are on the right track. Marketing collateral is all the things you use to get your brand noticed by your audience. What marketing collateral does your small business need?
A mission statement
It is important to first establish what your mission statement is for your business as everything you do will need to reflect your mission statement. By writing out your mission statement you will be able to ensure that all your other marketing collateral forms a united front. When you have successfully crafted your mission statement it is important to have it featured prominently in your office.
Now that we know why we are in business we need to put a face to it. Your logo is the face of your brand. This is how everyone will identify you and know what you are about. It is important that your logo is simple and effective. Think about popular logos like Nike, Coca Cola and Adidas. Having your logo designed professionally is a great investment as it will be used for every piece of marketing collateral you produce.
A business card
It is important to have a business card so that when you are networking with a potential client you have something to leave them with. You should have your name, your position at the company, how you can be contacted and your website on the card. These are portable, professional reminders of your company.
With the advent of the digital era, having a website is critical even if you have a brick-and-mortar shop. Many people use Google to research for the goods they need and if you have a professional looking website with accurate and up-to-date information you will attract a lot of potential clients. When you design a website, remember to always have the following basic information available:
- Your business name
- A brief “about us” section
- Your contact information (phone number, email address and physical or postal address)
- Your operating hours
- Social media widgets for the social platforms which you are present on.
- Basic information about the products or services that you offer.
A promotional item
Who doesn’t like a gift? Your promotional item should be fun, memorable and in line with the service or product you sell. Your standard promotional items are pens, t-shirts, magnets or tech gadgets. It is important that the object will be something someone will use every day and that will keep your brand and product top of mind.
By having these pieces of marketing collateral you will be well on your way to getting the word out about your brand.
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