Attracting investment and key partnerships along with developing a product, sales channels and marketing plans are typically all-consuming tasks for new businesses. Amid all this critical action, intellectual property (IP) is usually low on the list of priorities. IP is however a key asset of any business.
With this in mind, Bunny & Shamin discuss why Intellectual Property (IP) is important for a new business, what the key considerations are when choosing and using a brand name, how to register your IP, what else you can do to protect your IP and how a new business can budget to protect their IP.
Listen to the full interview here:
Tune into Business with Bunny on HOT 91.9 FM every Tuesday at 15:10.