According to a study done by WeAreSocial and Hootsuite, 54% of South Africa’s population uses the internet and 50% of the population uses the internet on a mobile device, and of these internet users, 65% use the internet daily. With these statistics in mind, we can see the importance of having an online presence for our business to grow.
Here are five areas to help you grow your online presence.
The first property to own online is your domain name. You need to make sure you register your domain so that the future and integrity of your brand will be secured. If you don’t register a domain name at the start of your business, a bitter competitor could register your name and prevent you from having access to your domain name. There are many packages where you can register your domain name without having to buy a hosting package if you are not ready to create a website. Remember that your website is a virtual storefront for your business. You should make sure that your unique value proposition is easily identified when people visit your website.
2. Social media
The next piece of property you need to procure online is your social media pages. You need to register your brand on all the social media platforms but you don’t need to use them all. It is best only to communicate on one or two social media pages where the majority of your customers are present. Social media is a great place to share relevant and quality content with your customer. This can be content you have created or user-generated content that you share on your social media pages.
To become a thought leader in your industry, you can write blogs about common questions people have and you can give your comments on recent events in your industry. By creating content which is relevant and excellent quality, you will build trust with your target audience and turn leads into customers.
Search Engine Optimisation (SEO) is critical to get your website on the first page of Google. You need to ensure that your website will arrive at the top page organically when people search for certain keywords which are relevant to your product. This guide by Market Domination Media will help you to improve your on-page SEO.
5. Business directories
It is important to register your company on business directories so that people can find your brand in different places. You should find directories which are appropriate to your brand. It is also important to see what other companies are registered on the directories as they can influence how someone views your brand. You could register with the NSBC and be part of their Shop Small Business network. Another directory to consider is Bizcommunity.
By having your business in these five places online, you will be able to grow your presence online.
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