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Over 85 percent of businesses that fail are not members of an association

You might have seen some information about the National Small Business Chamber (NSBC) and wondered if it was worth it for your business to become a member. After all, you don’t want to spend money on a membership that won’t help your business. But joining the NSBC is a great decision.

If you are a member of the NSBC, you have probably realised that there is much more to it than you had originally believed. Many businesses join the NSBC in the hopes of receiving one specific benefit or achieving one goal, only to find that the organisation has many more benefits and opportunities than they had previously imagined.

Because it is important to get the most out of the membership and unlock all the benefits that the NSBC has to offer, it is important to understand exactly why businesses and entrepreneurs join the NSBC in the first place.

Who is the NSBC?

The NSBC is the largest SME organisation in Africa with over 141 000 SME members growing at a rate of more than 3 500 new SME members per month, which makes the NSBC the fastest growing organisation of its kind in the world.

The NSBC is an organisation that looks out for SME business interests and improves their value, visibility, and credibility. This is a unique opportunity to share news, ideas, and best practices; qualify for higher negotiated group savings on the products and services, and become better connected with key markets and the resources they need to serve them.

NSBC membership benefits

Being an NSBC member comes with many benefits that can boost your business.

Whether you are a business with no employees or have employees in the hundreds, you can enjoy an exceptional return on investment by leveraging the NSBC’s marketing, savings, advocacy, and networking benefits.

While the motivation for joining the NSBC may vary according to the needs of the member, here are some of the top benefits of a membership and how the members can take advantage of all of them.

Networking:

This is the most common and most obvious benefit of joining the NSBC. In every industry, who you know matters and the NSBC is filled with potential contacts, clients and partners who can help your business move to the next level. Members are able to build long-term relationships and partnerships that are mutually beneficial.

The NSBC provides frequent forums for like-minded individuals to come together to share ideas, strengthen ties, and make connections that would not be possible without the NSBC. If your business is ever in need, you’ll have a massive community of business owners to turn to for help.

Training and education:

Continued education and development is crucial to business and entrepreneurial success. If your business is already successful, education is a key to remaining on top. The NSBC holds ongoing webinars, online workshops, and morning virtual networking events that help members to grow, learn, connect, be inspired and have fun.

Even outside of these official events, members have constant opportunities for peer-to-peer learning and mentorship that allow members to share experience and knowledge.

Influence:

One of the key benefits of joining the NSBC is the ability to support the mission of the organisation and possibly influence legislation that affects the industry. The combined resources of the members of the NSBC can be used to lobby Government and sway public opinion more positively towards the goals of the NSBC. With the increased level of government regulation in many industries, this is an absolute necessity for the survival of all businesses in this field.

Discounts:

Through the NSBC, you can gain discounts on many of your business needs. You can get discounts on insurances, office supplies, logistics, marketing, accounting and payroll services.

NSBC members will often offer discounts to one another. Is your business having a small conference? Check for discounts with venues who are members of the NSBC. Need printing for an event or sale? A print shop that is an NSBC member might offer you a reduced rate. Group savings add up, sometimes to thousands or more, and NSBC members and partners are always adding and improving the benefits.

Information:

Membership at the NSBC means immediate access to any news or developments that affect your business and the industry. Outside of the usual communication of members to each other, the NSBC provides a weekly e-publication, email updates and informative resources that help its members stay on top of recent developments in this field.

Exchange of ideas:

Not only do members have access to information about updates to the SME sector, but they can also play a large role in determining these changes. The NSBC provides a forum for members to share ideas and develop new ways to improve the sector. This allows for members to help other members grow and provides the opportunity for all members to share innovative ideas.

Relationships:

Aside from all of the benefits that are available through the NSBC, they also provide an opportunity for members to build friendships and personal relationships that can last a lifetime.

Credibility:

Being an NSBC member makes your business more desirable to customers. When an SME is an NSBC member, other businesses and consumers are 80% more likely to purchase goods or services from the business in the future. An NSBC membership can increase your profits because customers view your business more favourably.

Marketing:

The NSBC will promote your business, from when you first become a member and every day thereafter. The NSBC has many marketing avenues, including our websites, electronic publications, online expos, social media, and various national events.

The NSBC has a large following, so any exposure the NSBC gives to your business will be beneficial. There are world-class free marketing opportunities through the NSBC. Free marketing will expose customers to your business with no extra cost to you. Take advantage of free positive brand recognition and exposure on powerful key digital marketing platforms and events to reach more of your market for less.

Professional development:

The NSBC hosts ongoing professional development events. These events might include training or meeting opportunities. These opportunities help you learn or improve upon skills that are essential to running your business. You can use the professional development events to better your company.

Get involved:

By maximising your involvement, you will become more aware of business issues. You can help solve problems, and members can help you solve your problems. The more you engage, the more you get out and the quicker you grow your business.

Tax deductions:

You will be able to deduct membership fees as a business expense. This helps counteract the cost of the membership.

Advocacy:

The NSBC supports member businesses. It acts as a voice for the common interests of members, fighting the good fight to protect and grow the interests of every member business.

Your takeaway

While the NSBC has a nominal membership fee, there are many benefits to joining. The NSBC provides you with opportunities to better your business.

In addition to the direct savings and growth benefits, membership also keeps the SME sector strong and growing, and supports efforts that provide a top-of-the-line workforce.

Joining the NSBC could be a smart business decision for you and your business.

These are just some of the most common benefits of the NSBC membership. According to recent research, over 85 percent of businesses that fail are not members of an association, so why not choose the most successful SME organisation. No matter the industry, the NSBC gives their members many advantages in a fast-paced, competitive world.

To find out more visit: www.nsbc.africa