With the lockdown being enforced in South Africa on 26 March, everyone’s world was thrown into disarray and many people wondered how they would survive COVID-19. Now we are a few months into having experienced lockdown and many businesses are anxious to get back to business as usual but what trends will continue and will “business as usual” have changed? We think so. Here are some trends that we think will continue long after the COVID-19 pandemic has been forgotten.
Trend 1: Having an online presence
By being visible on the internet, people will be able to find you and use your services or buy your product. You could start small with a Facebook page and then develop a website or you could create a Google my Business profile which would help you to be visible online. By creating a social media presence, you will be able to talk to your community and support them during this time which will help to build trust and relationships with your brand. With more people not wanting to go to crowded shops, having an e-commerce store has become more critical. It is time to invest in an e-commerce store if you sell products.
Trend 2: Using more technology in business
With the advancement made in technology, many robots can do routine jobs where there is a fear of infection, like cleaning floors or making delivery of light packages using a drone. These robots can help to keep society safe. Video-conferencing has also become critical in businesses where communication among teams members is important and this may be a trend which continues into the future as more people work from home.
Trend 3: Working from home
Many employers have been worried that employees may not be as productive as those in the office but it has been witnessed that some employees can be more productive if they work from home. This may lead to a hybrid work situation in the future where employees are allowed to work from home full time or they will need to divide their time between the office and their home.
Trend 4: Developing local suppliers
With international supply chains being disrupted by the COVID-19 pandemic, many companies may need to look to local producers to find the components they need to make their products. This may help to revive the manufacturing industries in some countries. International companies will also be looking to other countries to find suppliers to help should the ones who currently supply them not be able to ship to them at this time.
Trend 5: Considering your business continuity plan
When we are made aware of our one mortality, we start to consider the legacy which we will leave behind or how our business needs to recover. Businesses who had these plans in place before the pandemic seem to have weathered the storm a little better and it is important to put a business continuity plan in place and also write out how your business will operate within the new rules that COVID-19 has introduced.
By adopting some of these trends within your business, you will be able to grow your business into a sustainable and resilient company in the future.
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