Article provided by Telkom
Small and medium-sized businesses have a lot to accomplish with limited resources. Marketing can often be a high cost for a business, which is what makes social media a much cheaper alternative for building brand awareness.
Since it is mostly a free medium to engage with your current and potential customers, social media should be explored to understand the benefits it can offer your business.
What is social media?
Social media is any website or mobile phone function that allows you to share content and ideas with other people. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in business opportunities. What distinguishes social media from traditional media, such as print, radio and television, is that they are comparatively inexpensive and accessible, enabling anyone to publish or access information.
What are the main social media sites?
Social media platforms have proven to be an inexpensive and impactful way to connect with your customers and build brand awareness. Here are five sites you should consider.
Facebook is an effective way to get thousands of people interacting with your business online and offline. It is not the best platform for sales, but is easily the best platform for increasing awareness of your brand. Facebook users update their personal detail onto the platform that will allow you to target them based on details such as basic demographics, job title, age and any other information that they have provided on the platform.
Consider advertising or paying to promote your page on Facebook, but be careful not to make your Facebook page look like an actual advertisement. Users are quick to identify when they are being sold to and will instantly disengage. Rather your page should be a place that inspires conversations from your customers and where you can share information about what’s happening in your business.
The benefit of using paid advertising is that Facebook has now prioritised the newsfeeds, with certain events taking top priority. To make sure that your post doesn’t get drowned out on your followers’ newsfeeds, paid advertising will increase the chances of your post appearing. Facebook also allows you to analyse the data effectively which means that you will be able to track the success of your content by date and time to understand when the best times are for engaging your audience.
For tips and advice about how to run a successful Facebook business page click here.
Twitter is the second most recognised social media platform available. Users have a higher tendency to ‘follow’ brands on Twitter than they do on any other platform. The platform is used to keep up-to-date about what’s going on, so businesses can use this platform to constantly update customers. Businesses should keep top of mind that users who follow a brand on Twitter want to take advantage of offers, contests and exclusive discounts. Instead of punting your products, rather choose to inform your customers of discounts and availability of your products or services. Make sure that your information is relevant and is as brief as possible, but also try to bring your own business voice to the mix.
Pay attention to your customers and respond to their questions, compliments and concerns. Keep their attention with entertaining facts, up-to-date information and local flavour.
For more information on how to start building your business community click here.
YouTube is a video sharing social media platform which is most often used by visitors who would prefer to watch a video to learn something, instead of reading a large quantity of information to gain the same knowledge.
Offering video is a great way to help attract visitors to your website and keep them engaged. Use videos to create ads, give explanations around how to use your products or services, or even share your expertise on a certain field.
To get you started on creating videos on YouTube click here.
LinkedIn is one of the fastest growing social media networks of our time. It has quickly become the industry standard for business networking online. Typically Facebook and Twitter are used by companies focused on reaching consumer markets while LinkedIn is used to reach professionals and business-to-business customers.
Recommendations from other businesses provide insights into your company and its existing B2B relationships. This can uncover mutual relationships that your business has that you could tap into.
For more insight into why you should consider this platform click here.
Instagram is a rapidly-growing photo sharing community that can boost your business’s exposure, increase brand recognition and build demand for your products and services. Use this platform to promote your products, build your audience and give insight into how your products are made or how customers can use them.
For more information on how to set up Instagram for your business click here.