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Take your retail business online

Article provided by Lulalend

If 2020 and the COVID-19 pandemic is anything to go by, we know that in order to survive in business, one must adapt. If you’re a retailer, right now this means going digital. In this guide, we’ve unpacked the basics of what you need to know if you are looking to move your retail business online and develop e-commerce capabilities. We’ve also provided an indication of how much you’ll need to invest.

DOWNLOAD THE COMPLETE GUIDE HERE

Know your target customer

At this point, you should be very well versed in who your customer is and what their buying behaviour is. You need to research whether your customer base does in fact shop online and whether they will be willing to do so for your business and the products or services you sell.

Optimize your products, services, and offerings

What you sell or offer online must make sense, be easy to find, attractively presented, and be readily available.

Related: Business High Five: Online tools to improve your business

Choose the right e-commerce platform for your business

Having the right website and e-commerce platform for your business goes hand in hand. If you do not have a website already, there’s always the option to build your own website (integrating with an e-commerce platform) if you have the budget and resources available.

Choose a payment gateway

The final basic step to setting up your online selling channel is choosing the right payment gateway. If you want to maximise your online sales, choosing a gateway that has a variety of payment options is important. To match the payment preferences of online shoppers in South Africa, you will need to offer most of the following payment methods; Credit and debit cards, Instant EFT, Masterpass, Mobicred, and  Zapper.

Related: Move your business online by following these essential steps

Make sure your business has a digital presence

Marketing your business online may seem like a daunting task but as a small business owner, you can start small. No matter what industry you’re in, chances are your customers are online. It’s estimated that South Africans spend more than 9 hours a day online, according to a wearesocial.com report.

For the complete expert guide on how to move your retail business online, click here.

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