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Case Study: Musgrave – From sideline hobby to rapidly growing business

Article provided by Xero

Simone Musgrave is the Founder of Musgrave – an African luxury brand specialising in artisan gin and spirits.

In 2017 this rapidly growing spirits business approached the systems experts at Creative CFO to help them implement integrated cloud-based inventory management and accounting systems.

“We contacted Creative CFO because we reached a stage of being an established business. Initially, I started Musgrave as a sideline hobby, hoping that it would become something, and I found myself two years later with a rapidly growing business, a rapidly growing brand, 500% growth and I didn’t really know how to put one and one together.”

With Creative CFO’s deep technical knowledge and extensive manufacturing experience in Dear inventory and Xero accounting, Simone could look forward to a seamless, stress-free implementation that would give structure as well as insights into key areas of the business.

Musgrave | Simone Musgrave | Creative CFO from Creative CFO on Vimeo.

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