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Sage Wise – helping businesses grow

In this interview, we find out more about Darshen Moodley, his business journey and why he believes South Africa should support small business.

Sage Wise 1159cc was established in 2005 by CEO and Founder, Darshen Moodley. Sage Wise is a solutions based company in the field of unified communications. They specialise in the design, supply, integration, installation, maintenance and support of Audio Visual, Video Conferencing, Digital Signage and Interactive Solutions. They have worked with clients and suppliers in both the private and public sector all over South Africa and have also migrated into Africa .

Why did you start your business?

Being an entrepreneur has always been a dream of mine, through my humble beginnings I persevered though all of life’s obstacles and made my dreams come true. I started my business in my garage 17 years ago, with the support from my family, hard work and perseverance. I grew something unique; I can call mine…Sage Wise.

What do you love the most about running your business?

For me, my goal is to empower and create a safe and better working environment for my team, to provide my clients with the most appropriate tools they require to grow and develop their business, and for us to become one unified family.

What is one of the biggest lessons you have learnt on your business journey?

I have learnt nothing comes easy. Hard work, determination and self-belief are key in becoming a successful entrepreneur. I am continuously looking for work opportunities that bring financial stability and room for growth and expansion.

What is your why? Why do you do what you do and what do you focus on to help you persevere and get through tough times?

I love what I do because I can ensure a prosperous life for my employees and family. I focus on the end result to give me the courage and determination to continue, especially during the difficult times.

Why should South Africa support small businesses now and beyond?

SMMEs also contribute largely to the sustainable development of South Africa in areas of economic growth, employment generation, poverty alleviation and community development. They also enable people to meet their basic needs and thus survive. Through job creation, SMMEs are able to help raise the standard of living for South African citizens.

Sage Wise was one of the 2021 Top 20 Award Winners at the South African Small Business Awards.

Sage Wise is a proud Member of the NSBC.


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This Small Business Friday feature is proudly sponsored by Absa.