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Old Mutual Corporate furthers its support for SMME’s with the launch of Nine Yards TV

Article provided by Old Mutual

A brand new show series helping SME owners go the distance with realistic, practical advice promises to help South African entrepreneurs build resilience in the face of new challenges in a post-Covid world.

Globally, it’s recognised that micro, small and medium enterprises (SMMEs) hold the keys to large-scale job creation and economic growth. While SMMEs have always faced an uphill battle in their early stages, Covid-19 has disrupted the world as we know it demanding new solutions to novel challenges faced by small business owners.

This is according to Nobusethu Ndlovu, Director: SME at Old Mutual Corporate, who says as part of Old Mutual’s commitment to supporting SME’s today announced the launch of Nine Yards TV- a brand new series helping SME owners go the distance with realistic, practical advice for growing their business.

“The world is changing and needs new solutions to even more significant challenges, and SMMEs are poised to creatively provide the answers the country so desperately needs. It is therefore vital that institutions don’t just focus on supporting existing businesses, but they must also continue to nurture a fertile ground for entrepreneurship,” says Ndovu.

Launching Nine Yards TV was the next logical step in Old Mutual Corporates mission to support SMMEs in their journeys to build resilience.  

“The decision to initiate the show follows the warm reception of the magazine launched ahead of Global Entrepreneurship day in October 2020, according to the Editor of Nine Yards Magazine and Executive Head: Marketing, Public Affairs and Sustainability at Old Mutual Corporate, Gugu-Lisa Zwane-Johnson.

“Despite the challenges facing our SME’s, as a corporate business, we wanted to capture the two overriding characteristics of this sector, namely hope and resilience, by recognising the tenacity and creativity of entrepreneurs. 

“A year and a half into the pandemic, the demand for free, accessible, conversational small business advice that meets entrepreneurs where they need assistance the most has never been greater,” says Zwane-Johnson.

Packaged into a nine-minute episode, Zwane-Johnson says that viewers can look forward to engaging conversations between experts and entrepreneurs on key themes and challenges specific to South Africa, including practical tips explored further in the Nine Yards Magazine.

“The first episode focuses on one of the biggest challenges for new business owners – funding. Featuring Zamokuhle Thwala, who co-founded AgriKool to connect emerging black farmers with finance opportunities, the episode unpacks the three most common mistakes entrepreneurs make when seeking funding and offers five practical tips on how to access finance,” she says.

As someone who knows both sides of the business world, being a small business owner and being part of a large corporate, Ndlovu relates to the challenges facing SME’s and the special role that established businesses can play by offering insight and guidance.

“Seeing and hearing from real entrepreneurs and business leaders offering real advice makes each episode a compelling nine minutes that would resonate with anyone on their entrepreneurial journey,” concludes Ndolvu.

Watch the first episode of Nine Yards TV by visiting Nine Yards TV | Resource Hub ( Entrepreneurs can subscribe to Nine Yards Magazine to stay on the pulse of realistic advice and tips to apply in their own small businesses.

Old Mutual is a proud Partner of the NSBC