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7 ways to make your small business easy to buy from

Whether online or in brick-and-mortar stores, seeing an abandoned shopping basket is devastating. But how can you make it easier for customers to buy from you? Let’s look at seven ways to make buying from your small business easy.

1. Be clear about what you sell

Make sure that all the content written about your business clearly states what you sell or what services you offer. Ensure that it is written in plain English and that you limit the amount of jargon used in your content.

2. Use video and photos

When selling products or services online, ensure you have good photos which show off the product. If you have descriptions, ensure they explain the product’s features well. You could use videos to explain different parts of your product. In a brick-and-mortar shop, it is important to label your items correctly and ensure the price is easy to read.

3. Make your website is mobile-friendly

Currently, it is crucial to have a web presence. It could be a Google My Business page or website, but ensure the information is clear and accurate. Another element to consider is that your website is usable on mobile devices as this is where many people are doing their research.

4. Be present

In a shop, ensure there are people available who are willing and able to answer any questions your customers may have. On your website, provide contact details in the header and footer of your website so it is easy for customers to contact you. You could also have a chatbot on your website to answer any questions from your customers while they scroll.

5. Look after your best customers

Loyal customers are gems for businesses because not only do they offer repeat business, but they also do great marketing for you through word-of-mouth. You can offer your VIPs a loyalty programme with special discounts and let them have the inside scoop on new products you want to launch.

6. Make it easy to pay

Offer your customers a variety of ways to pay. Many people have adopted a tap-and-go payment system in the past few years. There has also been a rise in scan and pay methods. Ask your customers which payment method they prefer and ensure you have those readily available for them.

7. Offer a selection of ways for customers to receive their purchases

Depending on where your customer is present, there are a variety of ways you can offer for them to buy from you. They are:

  • Brick-and-mortar shop: You could have a physical shop for them to come in and make a purchase.
  • Curbside collections: you can offer customers a click and collect option. Where they can make the purchase online and collect from their local shop.
  • Delivery: You could have someone deliver the customer’s purchases. They could either be a staff member or a courier company.

In conclusion, by being present and attentive to your buyers’ need and helping them to easily navigate through the purchasing cycle, you will have loyal customers who keep coming back to buy from you.

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