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7 areas to invest your company’s first profits

Pop the champagne! You have made your first bit of profit. What shall we do with it? Many entrepreneurs may take all the profit and spend it on something frivolous but that could put your business in jeopardy. Yes, celebrate but not with all your profits. Look at your business strategy and plan and find the areas where a cash injection will create the best return on investment. Let’s look at seven areas to re-invest your profits.

1. Build a cash reserve

Having a cash reserve for lean times is always a good idea. You can put some of your profits away to help when you need money in a pinch. By having a cash reserve, you add liquidity to your business.

2. Invest in business upgrades

Is there a piece of equipment that needs to be replaced? Is there a hardware upgrade you have been eyeing out? Now is the time to invest in business hardware or software that will help to improve your process and customer service.

3. Grow your workforce

Offer your workforce an opportunity to grow into their position. You can do this by offering them further educational opportunities or other rewards which will hopefully create an environment where your employees will willingly be productive and eager participants in your business ecosystem.

4. Merge with other businesses

Merging and acquiring other businesses and their assets can help to grow your market share in your industry. If this occurs when you have profit to spend then you can use your profits to grow your business.

5. Expand your marketing

Being seen is crucial to your business’ success. Digital marketing has made it easier for you to be seen but it has also made it more crowded. Therefore, if marketing is not your forte consider asking an agency to help you with your marketing. It is always important to set a goal when you do digital marketing for your business. To see if the investment of your profit has been positive or not.

6. Invest in yourself

When you started your business, it might have been because you were skilled in a certain area, but as the business grows, you will need to enhance the soft skills you may lack. By investing in leadership skills or business management classes, you can build your business for greater success in the future.

7. Spend on your weaknesses

We know all entrepreneurs believe they are superheroes and can do everything but there are some which you may struggle with. You may invest a lot of your time to do the things you are weak in. This could lead to frustration, and maybe eventually burnout. When you have made a bit of profit, consider investing in these weaknesses and getting someone who loves doing them.

By taking a portion of your profits and reinvesting them in your business, you can start to build a strong foundation for your business which will help to improve your bottom line and lead to greater growth in the future.

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