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Are you investing as much time in planning your sales success for 2024 as you do for planning your holidays?

Here are a few points for your sales success plan, showing it deserves just as much attention as your holiday plans:

Reflect: Your sales success plan involves reflecting on the successes and lessons of the current year. What worked well, and what could be improved?

Set clear goals and sales target: Know what you want to achieve (goals) and what revenue numbers you have to achieve (target).

Define your sales recipe: Clearly define what specific sales metrics you need to follow that are required to achieve your numbers.

Create an Ideal Customer Profile (ICP): Identify and refine your Ideal Customer Profile. Understand the characteristics of your best customers to focus your efforts on similar prospects.

Use finite prospecting list: Ditch the huge list and create a laser focused, finite prospecting list that you will target and review on a monthly basis. Revisit previous “no go’s”.

Outline your prospecting strategy: Outline how you will reach out to, and what you will say and write that will interest potential customers to meet with you.

Define prospecting activity and metrics: Define your minimal acceptable prospecting activities (time and numbers) needed to build and maintain a full diary.

Measure and review metrics: Regularly track and analyse your metrics to measure performance and adjust strategies accordingly.

Write a sales engagement questioning framework: Define the key areas you need to uncover when meeting prospects that unlocks real sales opportunities.

Upgrade your sales questions: Create a sales playbook of the smart questions you need to ask, that unlocks the answers and sales opportunities to help.

Pinpoint key accounts and growth opportunities: Identify potential growth opportunities within your existing customer base. Develop plans for upselling, cross-selling, strengthening long-term relationships and customer loyalty.

Get referrals: Implement asking for, and obtaining referrals as a minimal acceptable standard. It is still the number one way potential customers want to be engaged.

Continue sales training, development and coaching: Invest in ongoing training, development and coaching with a great company. *SalesGuru can help (shameless punt).

These key areas can help sales people upgrade their sales plan that aligns with their goals, enhances performance, and achieve increased sales success in 2024.

SalesGuru is proudly associated with the NSBC

At SalesGuru, we offer proven ideas, strategies and training tailored to elevate your sales game. Email us at, visit, or give us a call at 011 465 2900 to take the first step toward unlocking your full potential in sales. Let’s embark on this journey together towards greater success and prosperity.

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