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Aromat South Africa spices up its media mix with a one-video strategy to maximise reach

Article by Lunga Mooi

Lunga Mooi leads digital marketing, media, and digital commerce at Unilever South Africa, where he is responsible for the new brand positioning of their seasoning brand, Aromat.

Some things are distinctly South African: sending money via e-wallet, the guys at the ‘robots’ who wash your car’s windscreen for your loose change against your will, and of course, load shedding. At Aromat, we’re all too aware of this. As a seasoning brand, we’re a staple in many South African homes and, as such, we’ve positioned ourselves as a part of the local culture.

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