Article provided by BaseCloud CRM, or Customer Relationship Management software, helps business owners track all communications and nurture relationships with clients and potential clients. It replaces the many spreadsheets, databases and apps that some businesses patch together to track client data. What is the result of an effective CRM system? Better organisation, efficiency, better time management, and impressed clients. What does CRM software do? CRM software tracks customer contact information such as email, telephone, website, social media profile, and more. Additionally, it can automatically collect other relevant information, such as recent news about the company’s activity or a client’s personal…