Meet the #AbsaSmallBizFriday Featured Business of the week – BaseCloud.
BaseCloud provides an advanced, uniquely South African CRM as a service. Their system tracks and manages leads with 100% accuracy, automates business processes, and offers real-time notifications to prevent missed opportunities. With personalised support, a dedicated success manager, and instant reporting, they help businesses streamline operations and drive efficiency.
BaseCloud’s journey began in 2017, founded by Jaco Kruger and Eduan Snyman with a focus on Google Ads management. From the outset, their mission was to increase clients’ revenue rather than simply deliver more clicks or impressions. However, they soon realised that a successful Google Ads campaign was pointless if the client’s website wasn’t converting traffic into enquiries or sales.
This led BaseCloud to expand into developing high-converting websites by offering a seamless solution from driving traffic to converting leads. As this side of the business took off, they saw another gap: businesses needed a better way to track and manage leads to ensure they turned into customers.
This is how BaseCloud’s CRM system was born. It quickly became the company’s primary focus. It is designed to help clients manage leads, improve communication, and streamline project and task management. With 100% accuracy in tracking and automated processes, the CRM has proven to be a game-changer for South African businesses.
Today, BaseCloud continues to evolve, aiming to further develop its CRM to offer even greater value to its clients. Over the next decade, the company plans to invest heavily in refining and expanding its platform by staying true to its mission of empowering businesses with the tools they need to thrive.
One of their greatest successes was fully automating a client’s sales cycle using their CRM and WhatsApp integration. By streamlining lead management and sales conversations through a bot, they improved their clients’ conversion rate significantly. The bot also integrated a payment gateway for instant product purchases, all without human intervention. This innovation enabled the client to achieve a highly scalable, efficient business model, highlighting BaseCloud’s ability to drive transformative results.
The road ahead for BaseCloud is filled with both challenges and exciting opportunities. Starting a business proved far more difficult than they imagined, but these trials have made them a stronger, more resilient company. The lessons they have learned solidify their belief that businesses need their CRM services to manage operations effectively and build a foundation for growth.
Looking forward, BaseCloud’s future is promising. They’re acquiring international customers, gaining attention from major South African businesses, and continuing to invest in talent that will help position them as a serious global player in the CRM space. Their focus remains on providing innovative solutions and driving success for businesses worldwide.
In 2024, BaseCloud was one of the Top 20 award winners at the South African Small Business Awards – this prestigious awards programme celebrates the most outstanding businesses and the exceptional business people behind these successful and growing businesses.
We look forward to seeing BaseCloud become a global player in the CRM space.
The Small Business Friday Movement, sponsored by Absa, encourages all South Africans to go out there and support local small businesses. It’s a 365 day drive that peaks on the first Friday of Spring every year. Find out more about #AbsaSmallBizFriday here and read about more of our featured small business heroes here.