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Braylene Virtual Assistant: Navigating the digital frontier

Meet the Absa Small Business Friday featured Small Business of the week – Braylene Virtual Assistant.

Braylene Virtual Assistant offers a comprehensive suite of services designed to elevate brands and optimize their online presence ranging from social media management to video editing and virtual executive assistance. Founded by Abilene Lawrence, Braylene Virtual Assistant, is a digital oasis for businesses seeking extra support in the digital landscape.

For over a decade Abilene worked in various corporate sectors and male-dominated environments. She credits this experience to helping her develop resilience, a strong voice, and for preparing her for a more significant and brighter purpose. Inspired by her father’s entrepreneurial spirit, and a deep-rooted desire to create something meaningful and impactful, in 2019 she decided to research new business opportunities. She consequently stumbled on the world of virtual assistants and identified a need in the market for these services. Fuelled by a newfound passion for this field, determination and divine guidance, Abilene embarked on a journey to redefine the digital support landscape in South Africa. Despite facing challenges and the uncertainty of starting a business amidst a global pandemic, she remained steadfast in her belief and in June 2020 Braylene Virtual Assistant was launched.

In the face of stiff competition and the ever-evolving digital landscape, Braylene Virtual Assistant embraced change and innovation, carving out a niche and attracting clients with their commitment to excellence and personalised service. What sets them apart is their dedication to client satisfaction and a compassionate yet to-the-point communication style. They go above and beyond for their clients, offering not just services, but also guidance and support to help them achieve their business goals.

As Braylene Virtual Assistant continues to grow and thrive, Abilene envisions a future where the business operates on a global scale, generating employment opportunities and pioneering trends in the digital realm. Their business philosophy, rooted in delivering client-centred, reliable, and high-quality services, serves as the guiding light for their success.

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