Can you sell ice in winter? Some salespeople would say a resounding “YES” while others may struggle and even shy away from the challenge of selling ice in winter. This article is for those salespeople who are wondering how can they up their sales game or start it. Let’s look at six ways to crush sales.
1. Know your customer
As with anything in business, you need to have a clear understanding of who your target customer is. You need to know their likes and dislikes and what their interests and needs are.
2. Give value
You should not only give value after the sale but to entice your customers give them value. Show them why you are the best in business and how the product you are selling will add value to their lives.
3. Master virtual selling
During COVID-19, many salespeople had to take a crash course on selling virtually. Now, even though we can meet face-to-face, many people prefer to have online meetings and to interact online with their chosen brands. You can look at this checklist from RainGroup and see which aspects of selling you need to focus on.
4. Coach your team
If you are a business owner or sales manager, you need to take time out to coach your team so that they can excel in the sales field. Learn what strengths and weaknesses each salesperson has and help them to develop their weakness and sharpen their strengths.
5. Follow up
You have prospected the prime customer and had a great meeting explaining your product or services to them. The next step is the follow-up. This is often where salespeople slip up. They forget to get back to their customers. Did your customer ask questions which you need to get back to them about or did they ask for a couple of days? It is critical that you get back to them when you said you would with the information they need. By following up, you help to build a positive rapport with your customers.
6. Build trust
People buy from people they know, like and trust. Getting to know and like a product is relatively easy but trust is a tricky one. You can break trust easily by telling white lies or not delivering on time or on a date as requested. You can also break trust by not getting back to someone even if it is only to tell them you are still working on their order or request. It is important to under-promise and over-deliver. This will help to build trust.
By following these six ways, you will be well on your way to crushing your sales and building a reputable company.
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