A lot goes into naming your first business. Some business owners will even tell you that it’s a lot like naming your first child, as you want it to feel right and make sense as part of the business’ identity. After all, this is something you’ll have to say, print, write, and talk about for many years to come.
While you may feel a lot of pressure when it comes to picking the perfect name for your business, remember that you do have some flexibility. You can always change the name of your business later or file for a trade name (often referred to as a ‘doing business as’ or a ‘DBA’) if you need to.