Article written by Thabo Pitse (ActionCOACH Business Coach - Bloemfontein)
A 2021/2022 report from the Global Entrepreneurship Monitor showed that women displayed 20% less confidence when it came to their ability to start a business vs their male counterparts. What caused this?
Perhaps it was the COVID climate that was intimidating for entrepreneurs regardless of their gender, or the fact that women have been marginalised in the professional world for centuries. Whatever the cause, the lack of confidence is not a reflection of the power women have in business, their capabilities, insights, and skillsets that not only build businesses, but build economies.