How hyper-personalised print humanises consumer marketing.

Get to know your customers

In recent years, brands have increasingly targeted consumers through digital alone, because of the channel’s quick delivery and measurability. But, as Mark de Bruijn, a recognised author and speaker on customer experience, highlighted at our recent Future Promotion Forum, “customers are people too” and “experience is personal”. Whether it’s relating to music, art or communications, each person’s interests are unique and sending non-targeted, irrelevant ads or e-shots is no longer cutting through.

According to a 2020 Customer Engagement Consumer Survey by Rosette consulting, highly engaged customers spend 60% more, buy 90% more frequently, and have three times the annual value compared to other customers. With these stats in mind, building great B2B customer relationships can set your business on the right track to success. But how do you do it? Let’s look at who B2B customers are and how you can build your B2B customer relationship.

How have you been affected by the COVID-19 pandemic? Many people may have asked you this question or this may be the first time. It is important to think about how the COVID-19 pandemic has affected you personally. This may also give you an insight into how your customers are feeling at this time. With this information in mind, it may be time to redefine how your customer interactions are being presented? Here are five aspects to consider