How hyper-personalised print humanises consumer marketing.
Get to know your customers
In recent years, brands have increasingly targeted consumers through digital alone, because of the channel’s quick delivery and measurability. But, as Mark de Bruijn, a recognised author and speaker on customer experience, highlighted at our recent Future Promotion Forum, “customers are people too” and “experience is personal”. Whether it’s relating to music, art or communications, each person’s interests are unique and sending non-targeted, irrelevant ads or e-shots is no longer cutting through.