Reach, retweets and shares may be foreign to you but they are important when understanding how successful or unsuccessful your social media campaign is. By measuring different aspects of your social media metrics you will be able to understand if you are achieving your campaign goal.
Article by Mkhuseli Vangile Public relations and advertising are both crucial for the promotion of any business. With the pandemic generating fear and doubts for small businesses, the question arises – which one is more cost-effective and lucrative for Small, Medium and Micro Enterprises (SMMEs) in 2021? Although PR and advertising possess similar goals, both […]
Article provided by Adbot As a small business owner, creating your marketing strategy can be a taxing task that often takes your time away from other business tasks. It’s not just the issue of what you want to say to your customers and where to say it, but it’s also about responding and reacting to […]
In South Africa, 96% of the population uses a mobile device to connect to the internet. With this statistic in mind, it is critical for your business to be mobile-forward for it to be successful in today’s climate. But what does it take to become mobile forward in your business? Let’s take a look at […]
Carlos Gil (Author of the End of Marketing: Humanizing Your Brand in the Age of AI), explains how to sell effectively on LinkedIn without irritating one’s connections. He says that LinkedIn, with its database of over 600 million professional users worldwide, is an essential social network for sales professionals and entrepreneurs. Due to its immense […]
Article provided by Visa Telling people about your product or service on social media can help you reach more customers. And best of all, it’s low cost and can have a big upside.
Article by Mike Anderson (NSBC Founder & CEO) As we lead up to #SalesIndaba this week, let’s get an insight into a few key tips from the world’s top sales superstars. Before we get into these insights, you are invited to join us for #SalesIndaba this Thursday – it’s an experience like no other. If […]
