Skip to content Skip to sidebar Skip to footer

Growing a Business

How one small business launched products twice as fast because of the Cloud

Ambitious small and medium businesses (SMBs) know the importance of modernizing their systems—it can help them better serve customers, understand trends, and enhance security to name just a few benefits. Brazil-based software firm 4Asset is a provider of software solutions and tools for customers working with the territorial and socio-environmental regulatory processes of land management. They partnered with Amazon Web Services to develop a plan for modernizing and scaling their company, enabling faster deployment, and ensuring a stronger security. We talked with 4Asset’s Director of Products and Technology, Maurício Fiorese, about the company’s cloud journey.

6 Tips from Retail Capital on how businesses can maximize Black November

At this point, the mere mention of "Black November" conjures images of a shopping extravaganza brimming with substantial savings for consumers. Over time, the emphasis on incredible deals, great bargains, and the occasional steal has only grown, placing businesses under pressure to either dive into the November shopping frenzy or potentially miss out on sales.

Keeping finance simple for SA’s small businesses: new asset- and short-term finance solutions to cater to the need for growth-stage funding

Turning a small business into an empire in a high-risk environment with a high failure rate, is no small feat. In South Africa, access to funding can bridge the seemingly insurmountable gap between what it takes to get a venture off the ground and what’s needed to reach the next phase of strategic growth. And part of offering true value in terms of access to market and sustained growth, is simplifying finance for business owners – meeting entrepreneurs where they are.

5 B2B marketing hacks for SMEs

Marketing to a business can be different from marketing to a consumer. For one, when dealing with a business, they will give a lot of thought to the consideration and final decision stages. This is because of the impact the decision will have on the business, the employees, the business’ work process, and revenue streams. Another point is if the B2B client chooses you as their supplier, it may be for a long time. You will need to assist with installing the solution and giving customer support for the life of the product in the client’s business. With these two points in mind, you can see why having great B2B marketing hacks is important to be successful. Here are five marketing hacks to consider.

Get the best business tips delivered to your inbox!

© NSBC Africa 2023. All Rights Reserved.