Article by Miranda Lusiba (Bizcommunity) I’m a PR professional that has been profiling executives of different companies for 21 years – and because I was taught that my job is to be behind the scenes profiling other people, it was very difficult for me to be the one in the spotlight when I decided to […]
The on-demand economy is not a recent phenomenon, but COVID-19 has accelerated the adoption of the on-demand economy in various industries and caused disruptions which many businesses are trying to still understand. In this article we will define what is the on-demand economy, what does the workforce look like, and how can small businesses use […]
Article by Mike Anderson (NSBC Founder & CEO) 1. Keep the process simple Many SMEs are under the impression that the StratPlan (strategic planning) process is or should be complicated. That the subject matter and processes are the domain of MBAs and large corporate firms that have departments to manage this process. Not so. Keep […]
Article provided by Digital Flyer (PTY) Ltd When it comes to developing an effective online presence, many small businesses encounter the same issues. However, with technology fast improving and an ever-increasing customer base searching for businesses or services online, having a cost-effective and dynamic means to promote your brand digitally has become critical. The high […]
Article provided by PayFast Whether we love them or hate them, there’s no denying the power that social media influencers have over their followers. Their endorsement or denouncement of a product or service can literally make or break a brand’s credibility. If you would like to get ahead in your digital marketing endeavours, it could […]
Article provided by PayFast WAKOYO is an African storytelling movement that is supporting artists and designers from across the continent by selling their home-decor items via their ecommerce website. Keddi Uzorka, a marketing graduate who has a passion for seeking the extraordinary amidst the ordinary, founded WAKOYO back in 2013 as an online educational platform […]
Article provided by BulkSMS So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Is your database a list of interested customers, or are you taking a shot in the dark and hoping the right message gets to […]
