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Growing a Business

BaseCloud’s data-driven marketing: a game-changer for your ROI

Marketing your business in 2024 is a wild ride.

That’s why it’s more critical than ever to distinguish your marketing strategy. With every business chasing similar goals, achieving meaningful return on investment (ROI) requires a shift to data-driven marketing.

It’s time to move from surface-level metrics to those that drive real business growth. Traffic, conversions, and sales are the lifeblood of your digital success, far outweighing impressions or social media likes.

This approach ensures you make marketing decisions based on solid, actionable data.

Don’t blame the tools: A salesperson’s prospecting reality check

In the fast-paced world of sales prospecting, it's easy to point fingers at our tools when results fall short. But let's face the reality: it's not the phone, email, or LinkedIn that's to blame – it's often our own lack of skill in wielding them effectively.

Too many sales professionals find themselves stuck in the "Call and vomit! Email and vomit! LinkedIn connect and vomit!" rut, where they bombard prospects with self-centred spiels about their company, their product, and their desire to meet. But here's the truth: nobody cares about any of that, and the dismal prospecting results reflect this harsh reality.

How to develop executive presence

Executive presence. What is it? Is it something only for the chief officer of companies, leaders or people who have been in business for a while? The short answer is no. Executive presence is a skill that people can fine-tune, and it may take some time, but anyone can have executive presence. Let’s take a closer look at what it entails and how you can work on having a better executive presence in your space.

Let’s build our businesses, the economy, and the future we all so badly desire

Article written by Harry Welby-Cooke (ActionCOACH)

In 2024, there will be 64 elections taking place across the globe. In South Africa, we will have ours on 29 May and, as per usual, businesses start freezing fiscal, operational and marketing decisions as the politicians start their campaign lobbying.

This is a situation that, in the South Africa of today, should not be our norm. The decade of State Capture followed by the upheaval of COVID-19, increased blackouts, the continued collapse of state-owned entities and infrastructure, the grey listing of South Africa and more have shown us that this election is unlikely to make significant changes to the situation that businesses are in.

Gain insights: How this free analytics program can accelerate Small and Medium Businesses

Article written by Theresa Scott (AWS)

With customer expectations constantly evolving, average can no longer keep up in today’s competitive landscape. Better, faster insights can help businesses uncover new opportunities to move from average to advanced. Data-driven decision-making can help businesses plan improvements to existing products or services, highlight customer service successes and opportunities for engagement, and be more responsive to customers and their needs—quickly and profitably. Fortunately, these actions aren’t only for large or technically-sophisticated companies.

M-commerce vs s-commerce: what’s the difference?

As online shopping becomes more and more popular, the way you can shop and the items you can buy becomes more diverse. Many people know of e-commerce which refers to buying an item online through a website. But with the expansion of the internet and the development of social media platforms and mobile devices online commerce has diversified into m-commerce and s-commerce. Let’s take a look at what each one has to offer businesses, especially those whose target audience is millennials (18-34).

Grow your business by better connecting with customers and partners online

 As remote work and global opportunities become the new “normal”, it's crucial to keep in touch with your clients, customers, and partners using the online services and products available to you.

Over the last decade, the internet has opened many new ways to engage with friends and family, as well as colleagues and customers, including video calls, social media, and direct messaging. By staying current with these transformative advancements in technology, your business can be well-positioned for success.

A stable and reliable internet connection underpins these digital interactions, and this is where Openserve, South Africa’s foremost fibre network provider, plays a pivotal role by providing fast and stable connections and keeping your business connected, even during scheduled and unscheduled power cuts.

Unlocking funding options for small businesses

Small and Medium Enterprises (SMEs) are the backbone of South Africa’s economy and are pivotal in driving economic growth and job creation.  Despite their critical role, approximately 40%  of these enterprises struggle to secure the necessary funding to thrive and operate at their full potential, creating not only financial challenges but also constraints,  resulting in limited market access and resources. 

Capital and cash flow are vital for the effective operation of SMEs. When cash reserves are low, many businesses are faced with financial challenges, leaving owners with no choice but to look for alternative means of funding to cover operational costs.

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