Article provided by Sage When running a small business, some expenses are obvious – electricity, rent and wages, for instance. Calculating advertising budgets, on the other hand, is a far more nebulous affair. Regardless of how you feel about advertising, it is important to know how much to spend on this aspect of your business. […]
Article by SalesGuru The ancient people had much simpler lives, and they were able to explain those simple lives with very easy-to-grasp analogies. One such pearl of wisdom I read recently, is attributed to the Plains Indians of North America: ‘When you discover that you are riding a dead horse, the best strategy is to […]
What do you think about when you hear the words marketing collateral? Flyers, business cards, websites? If so than you are on the right track. Marketing collateral is all the things you use to get your brand noticed by your audience. What marketing collateral does your small business need?
Article provided by Business Doctors Increase the value of your company by training others in your area of expertise. It can be tough to grow a service business. Clients are typically buying your expertise, and if all you have to sell is time, the size of your business will always be limited by the number […]
Whether you are starting a new small business or trying to grow your business, you will need to learn how to develop your products. What should you do to get your great idea off the drawing board and into the hands of your customers? Here are eight steps on how to develop a great product.
Article written by Jannie Rossouw, Head: Sanlam Business Market “Optimisation simply means that you take a bunch of little things that don’t seem to be very difficult to change and all of those little changes have a multiplying effect and you get a giant change from all of those tiny changes.” – Tony Robbins (American author, […]
Article provided by BDO Franchising can be a successful strategy for business expansion, but, the business must already be a successful and memorable brand for the concept to work; writes BDO Audit Manager, Anthea Kunz. Franchising should not be adopted as a way to save a business. Essentially, the process of franchising means granting a third […]
