New Year’s Day, Easter, Heritage Day, Women’s Day and Christmas are some occasions celebrated in South Africa but how can they be used in marketing to increase sales for small businesses? Let’s look at what is seasonal marketing and what campaign ideas can be used to cash in on seasonal buying.
Growing a Business
Ambitious small and medium businesses (SMBs) know the importance of modernizing their systems—it can help them better serve customers, understand trends, and enhance security to name just a few benefits. Brazil-based software firm 4Asset is a provider of software solutions and tools for customers working with the territorial and socio-environmental regulatory processes of land management. They partnered with Amazon Web Services to develop a plan for modernizing and scaling their company, enabling faster deployment, and ensuring a stronger security. We talked with 4Asset’s Director of Products and Technology, Maurício Fiorese, about the company’s cloud journey.
No business is an island. For a business to exist, there needs to be a transaction happening between two people. It makes sense why growing a community around your business will help it to grow. By building an interactive community, you will build trust for your business and create opportunities to learn from your target audience.
How do you build a community?
At this point, the mere mention of "Black November" conjures images of a shopping extravaganza brimming with substantial savings for consumers. Over time, the emphasis on incredible deals, great bargains, and the occasional steal has only grown, placing businesses under pressure to either dive into the November shopping frenzy or potentially miss out on sales.
As of January 2023, WhatsApp has ranked as the most popular messaging app in the world. People who use WhatsApp are also the most responsive with 90% of messages being open. With these statistics in mind, using WhatsApp to improve your customer service could be the competitive advantage that your business has been looking for. But how can you use WhatsApp to market your SME?
Turning a small business into an empire in a high-risk environment with a high failure rate, is no small feat. In South Africa, access to funding can bridge the seemingly insurmountable gap between what it takes to get a venture off the ground and what’s needed to reach the next phase of strategic growth. And part of offering true value in terms of access to market and sustained growth, is simplifying finance for business owners – meeting entrepreneurs where they are.
Marketing to a business can be different from marketing to a consumer. For one, when dealing with a business, they will give a lot of thought to the consideration and final decision stages. This is because of the impact the decision will have on the business, the employees, the business’ work process, and revenue streams. Another point is if the B2B client chooses you as their supplier, it may be for a long time. You will need to assist with installing the solution and giving customer support for the life of the product in the client’s business. With these two points in mind, you can see why having great B2B marketing hacks is important to be successful. Here are five marketing hacks to consider.
As virtual and physical worlds start to merge, it is becoming more important for companies to look into ways to market in this hybrid universe. With 24 million gamers in South Africa, having n advert or banner in the game may be lucrative. But how do you market your business in this virtual world?
Have you ever done a “near me” search to look for a good local restaurant or grocery store? These types of searches form part of hyper-local marketing. Let’s look at what it is and how your business can take advantage of it.
Article written by Monique Chinnah (Senior Manager: SimplyBiz - Nedbank)
For small and medium enterprises (SMEs), securing capital is a crucial step towards growth and
success. However, navigating the world of funding can be challenging, with a wide selection of
sources to consider, each with its own benefits and risks.