Do you have a commanding influence on your market? Then you are dominating your niche. Do people refer to your ideas or are you featured in the latest articles when talking about your niche? Then you are dominating your niche. But if you answered “no”, then don’t worry we have some advice on how to successfully dominate your niche. Let’s look at the steps.
Many SME owners look at successful corporates and aim to be there. They often see success as being instant but when you look into the history of many successful businesses, you will see a period of building towards success and being able to scale successfully. Some businesses scale too fast and fizzle out. We need to make sure we pack the wood well and have the resources available to keep the fire stoked for many more years to come. Let’s look at how to build for scale.
“Your business matters. And we’re here to help you.” These are the words of Jason Lombard, the CEO of DPD ZA, one of the leading couriers, highlighted the pivotal role small businesses play in the South African economy. "We believe that these enterprises are the heartbeat of our nation, and empowering them can lead to a cascading effect, benefiting communities and the economy at large. We want to do our part to help them through a tough and dark period in our economy. It’s why we have partnered with the NSBC.”
Online advertising is the secret sauce of every small business owner’s marketing strategy. But for those who have ventured into the world of , the inner workings of this powerful platform can sometimes feel just as mysterious. How do you know if your ads are doing what they’re supposed to? In this article, we’ll dive into the nitty-gritty of how to make sure your Google Ads are running smoothly, with help from Adbot — our innovative, AI-powered advertising platform designed to simplify campaign management, so you can focus on running your business.
In fairy tales, unicorns are believed to be rare mythical creatures and this idea was taken by the business world to mean a privately owned start-up with a valuation that exceeds $1 billion. When the term was coined in the early 2010s, these types of start-ups were rare, but they have become more common in recent years. So, how can you build a unicorn in today’s business landscape?
Artificial intelligence (AI) is here to stay and if you want to become competitive in your industry you will need to learn how to use it to your advantage. For business, AI can take a lot of the schlep out of lead generation and leave your salespeople to work on building relationships while AI works on finding the leads. But how can you use AI to help with lead generation?
Article written by Ben Bierman (Business Partners Limited)
There are a range of skills that are required and critical to becoming a successful entrepreneur. Some of these include negotiation skills, good communication, time management, an appetite for ongoing learning, risk tolerance, resilience and adaptability. Another one of these critical skills is the ability to pitch your business to potential investors or new customers.
Article written by by Pieter Scholtz (Award-winning Executive and Business Coach & Country Partner for ActionCOACH)
Much is written about South Africans’ high level of resilience, our never-say-die attitude or as they say in Afrikaans – ‘n boer maak ‘n plan. Research has shown that we have a higher level of resilience than many nations around the world, however, do we know what resilience is and how do we cultivate or develop resilience when faced with so many challenges.
I really love Maya Angelou’s quote:
“I can be changed by what happens to me, but I refuse to be reduced by it”
Spring is officially on our doorstep, and for many small businesses, the beginning of spring marks the onset of the busy season. It's been a tough winter for small business across a range of sectors, specifically retail, which saw a year-on-year decline in sales during the first half of 2023. According to recent statistics, this decline was most notable in the hardware, paint and glass, household furniture, appliances and equipment industries.
Businesses are the backbone of the South African economy, driving growth, innovation, and job
creation.
Whether you're a small digital marketing agency that needs minimal downtime, an e-commerce store
that relies on stable internet for running its operations, or even a small tourism agency located in a rural
area, Openserve, the country's largest telecommunications infrastructure provider, has worked hard to
provide all small and medium-sized businesses (SMBs) with the tools and services needed to succeed
and grow.
