Article provided by Sales Guru My coffee machine packed up on me last year. During full lockdown. Nothing was open so I couldn’t get it serviced. In the bigger scheme of things, it was minor. But when everything else around us was going mad, the lack of my morning caffeine fix was a big deal. […]
Article provided by Eezipay Management Systems The COVID-19 pandemic has undoubtedly intensified small business challenges around the country, regardless of size, location, or financial backing. Whilst many of these enterprises have unfortunately had to close their doors, a number have found innovative ways to succeed. From expanding into new markets to finding different ways to […]
Article provided by Eezipay Management Systems Launching your small business is challenging. Continuing to expand it, once it is established, can be equally difficult. It takes careful strategising and the desire to get creative to generate new business and grow your customer base.
A while back NSBC’s CEO, Mike Anderson, meet up with Charles Hsuan, a storytelling sales coach from Flying Kite, to learn more about how to use storytelling to boost your sales. Here is what Charles Hsuan had to say about mastering the secret language of sales – storytelling.
Article written by Mandla Khupe (Retail Capital) South Africa’s informal economy, made up of thousands of small businesses in city centres and townships across the country, represents a massive opportunity for job creation and economic growth, and the move from cash to digital is an important move to unleash the potential of this sector. “For […]
When you are deciding to buy a product whose advice do you trust? A billboard or a friend or family member? According to a study by Nielsen, 92% trust a friend or family member more than a stranger or as in the above example of a billboard. There is also research that shows that the […]
Have you ever wondered why your marketing campaign excelled one day? And when you tried to do it again it failed and you struggled to put your finger on why it did? It has something to do with neuroscience and marketing. Many marketers unknowingly use neuroscience to evoke an emotion in their client so that […]
