Article provided by Cindy Norcott
Right now, as business owners are being bombarded by rising costs and even natural disasters, the easy way out seems to be cutting the wage bill to contain costs. But businesses need to take a longer-term view and not simply retrench – they need to bite the bullet and invest in the future. That often includes retaining experienced and skilled staff.
Business coach, motivational speaker, author and entrepreneur, Cindy Norcott, created her company, ProTalent in the iconic year of 1994 at the age of just 23. Since then, she has experienced, first hand, a turbulent economy that has stretched from the years of euphoria and plenty post the appointment of Nelson Mandela as president to the doom and gloom of the state capture years and, now, the difficulties of post pandemic survival.