Meet the Absa Small Business Friday featured Small Business of the week – Startwise.
Startwise’s mission is to help the next generation of entrepreneurs build successful start-ups by giving them access to leading industry business experts in South Africa. This platform offers an on-demand web-based application that matches entrepreneurs with experienced business mentors and industry professionals in South Africa. The platform is geared towards adding value by providing much-needed mentorship and business advice to help boost the growth of SMEs and small businesses.
Startwise is committed to working with their mentors to create valuable business resources and content, and to proactively support the mentorship journey of their community with shared knowledge and value-added services.
Velly Bosega started Startwise because of the struggles he faced when launching new products or businesses. Having struggled for months, or sometimes years, to do research and learn about new business ventures and models, he decided to build a community of entrepreneurs. His entrepreneurial journey into other businesses and related platforms eventually lead to the idea of building an innovative platform where entrepreneurs can search for the industry topics they need whilst finding experienced business professionals at the same time and connecting with them in a matter of minutes.