The process for determining and protecting your brand names and marks
Names, brands and slogans have power in business. Establishing your ownership of and rights to a business name is an important first step for a business that wants to make sure that their name remains one-of-a-kind. Most entrepreneurs make the mistake of assuming that registering their company with the CIPC means that they own the rights to the name, but that’s only half of the story. You also need to take the next step by registering a trademark to help protect your name or brand from intellectual property theft or misuse as your business grows.