A brand style guide is an instructional piece of information which tells anyone who uses your brand or works with your brand how you want it to look. It covers everything from the colours of your brand to the words you will use when speaking about your brand. But why is it important? A brand […]
Article by Oracle Cloud By 2025 there will be 163 zettabytes of data – but a only 3% of this data will be analysed according to a Seagate/IDC study. To turn this goldmine of data into actions, the key is looking ahead, not behind. An organisation tackling this task head-on is Shibuya Tourism Association, which provides […]
ADVERTORIAL Article by Oracle Cloud Companies are certainly thinking about people when measuring business success. We found the top KPI for innovation-driven growth – across all departments – is customer experience and satisfaction. And organisations recognise the contribution of their own people, as employee productivity is in joint second place.
What do you think about when you hear the term “brand”? Do you think about logos, flyers, products? These are some of the elements of a brand but there is so much more to what the word “brand” means and how you can create one. Brand is made of intangible elements and tangible elements. The […]
A healthy body is a healthy mind. The body and mind work together to give you a healthy and fulfilling life. One, therefore,, cannot do well without the other. However, many people neglect their physical bodies when they become engrossed with other aspects of life. This can lead to illness and the inability to run […]
Article provided by Oracle Cloud Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have ‘gone social’ – that’s a 13% hike on 2017. Understandably, businesses have rushed to where consumers now spend more of their time. But recent events […]
With the fast pace of digital development in the world, it has become critical for a business to look to digital ways to improve their business. Having a high digital quotient does not only refer to IT systems and hardware but also looks at the soft skills of the leaders in your organisation. There are […]
