Nowadays people are looking for a more personal interaction with their favourite brand. They don’t want to be treated as one of many but they want the message to talk directly to them. How do you do this? Create a buyer persona. It may take some digging and hard work to create some buyer personas […]
Article provided by MiWay If you feel like you’re struggling with your work/life balance, working from home may be something you’d like to consider. Some of the benefits include less time spent in traffic, better focus (as you’re not exposed to disruptions from the office environment), choosing what your office looks like and even the […]
Article by Arthur Venter, Audit Supervisor, at BDO Pretoria One of the key determinants of a company’s success is its ability to attract talent, and remuneration is a fundamental factor in that. However, this goes beyond simply what salary is offered. Of course, money is the foundation of a remuneration package, and a useful point […]
Article written by Jannie Rossouw, Head: Sanlam Business Market Research is a science on its own. For this reason we very often complicate the task and content of research. This can discourage people from participating in research studies or even from giving their honest opinions on the questions posed. Research offers us the opportunity to analyse […]
Have you been asked to be featured on a blog or website? Have you run around getting the information ready for the publication or journalist? Then it is time to create a press kit for your business. A press kit or media kit is a collection of information which can be used by the media […]
Are you struggling to decide where to locate your business? Nowadays the options of where to locate your store has become vast. So how do you decide where to locate your store? First you need to answer the question “What is my business?” Sometimes the type of business you run will dictate whether you should […]
Article provided by MiWay These days, South African businesses are having to deal with a rapidly changing business landscape. With their deep pockets and tried-and-tested practices, big corporations sometimes operate much like a cargo ship on the ocean; they may change course for land masses, but are relatively unmoved by heavy swells. However, in 2018, […]
