At a recent online National Small Business Chamber (NSBC) event, Mr Oscar Siziba, Managing Executive for Absa Bank’s Gauteng and Limpopo regions, gave small business owners tips for creating effective digital networks.
Having a digital presence is a part of any business, but the environment in which we now find ourselves has made it even more vital for small businesses to relook at their online strategies. To speak to your customers effectively, you need to be where they are, and at the moment they are online. It is at times like this that it is key to stay even closer to your customers and you need to manage your online presence in the right way. For small businesses; online communities and social media platforms enable them to share views on industry matters, network and generate business opportunities.