Article written by Catherine Wijnberg (Founder of Fetola)
Every August I am asked to reflect on the special journey of women in business, and every year I struggle to give the answer that people expect from me, which is to agree somehow when it comes to business, that women are not the same as men.
The truth of the matter is that personally, I have always approached my role as a business leader with the attitude that there are no special rules for female founders – you are either good, in which case you succeed, or you are not, in which case you fail.