Article by Mark Keating (CEO of Sales Guru) Extinct species include the dinosaurs, woolly mammoth, cape lion and the sales hunter could shortly be added to that list. Where have all the sales hunters gone? With every meeting I have with sales leaders, it becomes more and more apparent that the number one cause of […]
What do you think about when you hear the term “brand”? Do you think about logos, flyers, products? These are some of the elements of a brand but there is so much more to what the word “brand” means and how you can create one. Brand is made of intangible elements and tangible elements. The […]
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According to a study done by WeAreSocial and Hootsuite, 54% of South Africa’s population uses the internet and 50% of the population uses the internet on a mobile device, and of these internet users, 65% use the internet daily. With these statistics in mind, we can see the importance of having an online presence for […]
Article provided by Sales Guru I was out to dinner a few months back with a couple of guests, when the waitress came over to our table as she had done diligently all night and asked the completely wrong question:
Article by Jean-Pierre Ras (CEO RAS Digital Marketing) When it comes to marketing your business, online and offline, people tend to get side – tracked by which channels to use, which products or services to promote, which photos or artwork to use, and which sales ads will work best. We forget the basics of how […]
Customers are the reason you have a business. If you had no customers, you would have no business very soon. But what type of customers are there and how can you sell to them? There are seven types of customers. Each one has unique traits, but it is important to note that your customers can […]
Article provided by Oracle Cloud 90% of the world’s existing data was created in the past two years and most of that data is linked to individuals. Think about your own interaction with businesses as a customer, not a marketer. As a savvy consumer you’ll not tolerate any barriers to purchase – meet one and […]
