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Sales & Marketing

The 5 worst types of sales messages and how to fix them, according to Reforge’s COO

Article writtlen by Michael Pici (Hubspot)

You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will.

As a result, you should think carefully about every message you send. Does it provide new information? Does it have a clear purpose? Does it somehow benefit the buyer?

If you can’t answer “yes” to all three of those questions, head back to the drawing board. To help you out, we’ve outlined the five worst types of sales emails and how to fix them.

4 tips for closing a deal that has hit a wall, according to a HubSpot Sales Director

Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.

As a salesperson, you‘re almost guaranteed to have to handle this kind of situation at some point in your professional life. So to help you best approach this dilemma when the time comes, I’ve put together a list of four key tips I've learned over my career for closing a deal that has lost steam.

Let's take a look.

Neighbourhood marketing for SMEs

Finding and keeping customers is one of the challenges for SMEs and often they make it more complicated than it needs to be. Have you tried to look for your audience in your local vicinity? Did you know that nearly 90% of mobile searches for local stores or businesses end with a call or a visit to the store within 24 hours? Therefore it seems logical to ensure you are easy to find for this market. Let’s look at seven ways to build your neighbourhood marketing.

How customer insight fuels e-commerce success

If you run an e-commerce business then you likely know that it's not enough to have an amazing product. You can have the best velvet trousers in town but, if no one is buying them, you're not going to make ends meet - never mind turn a profit.

To be successful, you need to give your customers a good all-round experience, from browsing products on your site to adding them to the cart, hitting that checkout button, receiving the product and even returning it if need be. And to do this, you need to know who your customers are, why they are on the lookout for a product or service like yours, and what makes them tick.

In this blog, we'll consider ways in which you can assume a customer-centric approach and how this can help your business to grow.

5 types of content every SME needs

How do you communicate with your customers? Many people will say by phone or through email, but did you know that your branding and website are also places where you communicate with your customers? Social media is another place and these places need to have some kind of content to communicate clear messages to your customers. In this article, we will look at the different ways we communicate with our customers and what type of content is needed by every SME.

Aromat South Africa spices up its media mix with a one-video strategy to maximise reach
Article by Lunga Mooi Lunga Mooi leads digital marketing, media, and digital commerce at Unilever South Africa, where he is responsible for the new brand positioning of their seasoning brand, Aromat. Some things are distinctly South African: sending money via e-wallet, the guys at the ‘robots’ who wash your car’s windscreen for your loose change…
Sales hunters added to the endangered species list

Extinct species include the dinosaurs, woolly mammoth, cape lion and now the sales hunter could shortly be added to that list. Where have all the sales hunters gone?

With every meeting I have with sales leaders, it becomes more and more apparent that the number one cause of a lack of sales is that their "salespeople" are not in front of enough qualified prospects daily and filling the sales pipeline. When assessing sales teams, I find that less than 10% of the salespeople have both the mindset and skills needed to proactively prospect or source their own business, and not rely solely on leads, “call-ins" and existing business.

Speak up for your business

Your hands start to feel clammy, your mouth feels like the Sahara and your mind has gone blank. If this sounds like you when you need to stand up in front of a crowd and speak or even if you have to have a face-to-face conversation with a customer, then this article is for you. Having the confidence to speak up for your business is critical, especially in an age where the market is saturated by visual media and the only way to stand out is to raise your voice. Let’s look at seven ways to step up and speak up about your business.

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