New Year’s Day, Easter, Heritage Day, Women’s Day and Christmas are some occasions celebrated in South Africa but how can they be used in marketing to increase sales for small businesses? Let’s look at what is seasonal marketing and what campaign ideas can be used to cash in on seasonal buying.
At this point, the mere mention of "Black November" conjures images of a shopping extravaganza brimming with substantial savings for consumers. Over time, the emphasis on incredible deals, great bargains, and the occasional steal has only grown, placing businesses under pressure to either dive into the November shopping frenzy or potentially miss out on sales.
As of January 2023, WhatsApp has ranked as the most popular messaging app in the world. People who use WhatsApp are also the most responsive with 90% of messages being open. With these statistics in mind, using WhatsApp to improve your customer service could be the competitive advantage that your business has been looking for. But how can you use WhatsApp to market your SME?
Marketing to a business can be different from marketing to a consumer. For one, when dealing with a business, they will give a lot of thought to the consideration and final decision stages. This is because of the impact the decision will have on the business, the employees, the business’ work process, and revenue streams. Another point is if the B2B client chooses you as their supplier, it may be for a long time. You will need to assist with installing the solution and giving customer support for the life of the product in the client’s business. With these two points in mind, you can see why having great B2B marketing hacks is important to be successful. Here are five marketing hacks to consider.
Have you ever done a “near me” search to look for a good local restaurant or grocery store? These types of searches form part of hyper-local marketing. Let’s look at what it is and how your business can take advantage of it.
Many product demos focus on the features rather than the benefits for their customers. It is crucial that you consider your customer’s pain points and how your product solves those in your demo. Let’s take a look at how to prepare for a product demo that sells the products like hotcakes.
Online advertising is the secret sauce of every small business owner’s marketing strategy. But for those who have ventured into the world of , the inner workings of this powerful platform can sometimes feel just as mysterious. How do you know if your ads are doing what they’re supposed to? In this article, we’ll dive into the nitty-gritty of how to make sure your Google Ads are running smoothly, with help from Adbot — our innovative, AI-powered advertising platform designed to simplify campaign management, so you can focus on running your business.
Artificial intelligence (AI) is here to stay and if you want to become competitive in your industry you will need to learn how to use it to your advantage. For business, AI can take a lot of the schlep out of lead generation and leave your salespeople to work on building relationships while AI works on finding the leads. But how can you use AI to help with lead generation?
The rate of digital adoption in South Africa has rapidly accelerated in recent years. Today, over 72% of the population uses the internet, which equates to an estimated 43.48 million internet users. With more of the local population adopting digital platforms for working, shopping and playing, small businesses have a golden opportunity to cash in by strengthening their online presence.
Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy, ultimately driving conversions and achieving business success without a Coca-Cola-esque budget.
