Article provided by Adbot on behalf of Google These days, most online brand experiences start with a web search. Don’t believe us? The latest data shows that Google processes over 99,000 searches every single second. This means more than 8.5 billion searches a day are made. But how do you stand out to ensure that […]
Article by Zuko Mdwaba (Bizcommunity) The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in a world that is always evolving. But how does this affect the way they interact with your company? The State of the Connected Customer report by Salesforce reveals what makes […]
Word-of-mouth advertising is an age-old marketing strategy. But with the advent of the internet and social media networks, this conversation has become more public then in the past. Your customers can share their opinions of your brand on their platforms which not only reach their friends but can be shared by their friends to their […]
Awareness regarding change events of prospective customers is only helpful if it holds sales or marketing value. This makes a broad-based, online search for generic news on a current or future customer time-consuming and ineffective. This article outlines why the smart approach is strategically sourcing genuine buying signals aligned to relevant solutions you can offer […]
Article written by Ashleigh Butterworth (Bizcommunity) Incredible products and services are only one piece of the puzzle when it comes to taking your startup to the next level. An often overlooked and missing piece for many businesses is its emphasis on its marketing resources from the get-go. It’s very easy to let marketing fall by […]
During a power-packed Q&A session, Mike Anderson (NSBC Founder & CEO) interviewed Shirley Pearson (ActionCOACH Business & Executive Coach) about what it takes to boost profits and how business owners can zero in on what they need to do now to make this happen. Let’s look at the four key questions to driving profits in […]
Article by Mike Anderson (NSBC Founder & CEO) Have you ever had a doctor try to sell you on a medical procedure before examining you? Of course not. Doctors ask questions and listen carefully to diagnose the problem first. Poor and average salespeople, on the other hand, jump into pitching their solution before the prospect […]
