Article provided by Discovery Business Insurance. Brand identification is as important as the products you want to sell, says one of South Africa’s most successful online-turned brick-and-mortar brands, Yuppiechef Shane Dryden and Andrew Smith, the co-founders of Yuppiechef, say it took a number of fails before they won big on their brand which was launched […]
According to a recent report, salespeople only spend a third of their day with their prospects. What are they doing with the rest of their day? This is a question which many business owners may ask and may have cynical answers to. But we are here today to give you some tactics to help you […]
Article provided by PayFast Without a doubt the COVID-19 pandemic wreaked havoc on the global economy that will be felt for years to come. In South Africa, we felt the brunt of it when our economy was forced to come to an almost complete standstill as a direct result of lockdown. What may have felt […]
How many internet users are using YouTube? 84% according to a recent report by WeAreSocial and Hootsuite. This means that if video marketing is not part of your marketing strategy and it is part of your competitions then you may be losing your consumers to them. So, let’s dig deeper into video marketing.
Article written by Selina Bieber (regional director for Turkey and MENA at GoDaddy EMEA Bizcommunity) Many South African business owners, side-hustlers and freelancers know that it’s more urgent than ever to accelerate their digital journey, to help stay active during the COVID-19 pandemic and serve the needs of a connected customer base. Even for those […]
Posted in:
According to a report by WeAreSocial and Hootsuite, there are over 36 million South Africans who have access to the internet. If you then consider that each user has at least one email address, there are a lot of potential customers to target with an email marketing strategy. Here are six basics to consider when […]
Social distancing may sound like a death knell to any salesperson, especially one who does his best selling in person. But it is time to understand social distancing as a time to be physically distanced from our customer but we can still be socially present in their lives through various technologies. How can you make […]
