According to Wyzowl’s the state of video marketing 2021 report, 94% of marketers say video has helped them increase their understanding of a product or service. 86% of marketers say video has helped them generate leads and 81% of marketers say video has helped them directly increase sales.
Word-of-mouth advertising is an age-old marketing strategy. But with the advent of the internet and social media networks, this conversation has become more public then in the past. Your customers can share their opinions of your brand on their platforms which not only reach their friends but can be shared by their friends to their […]
Article written by Harry Welby-Cooke (ActionCOACH – Country Partner) Some salespeople have a tendency to think that giving a discount is the easiest, and quickest way to make a sale. Of course, they may be right, but what about the profit they are giving away? If a product has a profit margin of 30% and […]
If you are in business, you must sell. If you don’t like selling, then you should get out of business. No matter what level of the organization you are in, you are the chief rainmaker. You need to do marketing and selling. In a recent webinar at The Business Show :: Africa 2022, Harry Welby-Cooke […]
In a recent webinar at The Business Show :: Africa 2022, Mzamo Masito (Chief Marketing Officer for Google Africa), gave us some tips and tools to work on building a sustainable and successful brand. Most small businesses are micro-businesses which means they are run by one person. With 58% of micro-businesses owned by women and […]
Article written by George Herbst (Barnard Inc.) Important considerations when defining your social media policy in the workplace Nowadays, technology is integrated into every part of our day-to-day lives, and the speed with which negative information can cause public outrage, workplace conflict, and brand damage for your business, is counted in minutes or hours, rather […]
Article provided by Bizcommunity Did you know that the average person searches on Google three to four times every single day and that the search engine processes over 3.5 billion searches daily? What this means for businesses is that their customers are pretty much always online, so they need to be advertising online to reach […]
