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Article by Matrix Marketing Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult.
With the new technologies available and being developed, the landscape for sales is ever-changing. Therefore you must keep yourself at the top of the game by increasing your knowledge in the following areas:
Article provided by PayFast Setting up your online store and getting your first paying customer can be an immensely rewarding experience. However, irrespective of how much effort and time you have put into setting up your online store, an unfortunate reality is that it may be challenging to attract buyers to your website and stand […]
According to recent statistics, 50% of consumers prefer to learn more about a brand from a video. With this knowledge and the ease at which videos can be made. Video marketing has become accessible to SMEs.
Are you an SME? Do the general public trust your brand? If you have answered no to the previous question than it may be time to invest in social proof. Social proof is based on people having a pack mentality. If they see others doing something and being satisfied with what has happened then they […]
Article provided by GroupFin Word-of-mouth marketing is an effective and inexpensive way to ensure new business and create a sense of trust with current customers. Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are 21 ways to generate great word of mouth for […]
For many ecommerce start-ups, the biggest challenge is finding the balance between being hands-on and knowing when to call in the experts. In the first 1000 days, carefully managing cash flow doesn’t always mean taking the cheapest route available. Brendon Williamson, head of sales and marketing at DPO South Africa shares six pitfalls to avoid […]
