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How do you establish your brand in Africa?

In a recent webinar at The Business Show :: Africa 2022, Mzamo Masito (Chief Marketing Officer for Google Africa), gave us some tips and tools to work on building a sustainable and successful brand.

Most small businesses are micro-businesses which means they are run by one person. With 58% of micro-businesses owned by women and the small business industry employing about 80 percent of the nation, it becomes essential that your brand is well-established and successful to keep our nation stable. So, how can you build an outstanding brand?

How to stand out in a crowded and noisy digital world

Article based on a webinar by Leanne Rhodes (NSBC Creative Director)

Are you finding that your brand is being swallowed up in a digital crowd? Are you struggling to get traction on your social media ads? Are your e-mails ending up in promotional folders? If this sounds familiar to you then sit tight as we explain how you can stand out in a crowded digital world.

Brand love: why your SME needs it
Why does your SME need brand love? Surely having a good product and marketing plan should be enough. But it is not. According to a report done by Nielsen, 92% of consumers trust a recommendation from a friend or family member, and you have double the chance of making a sale from word-of-mouth recommendations than from paid advertising. With these statistics in mind how can you create a brand that people love?

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