Branding

Article provided by Discovery Business Insurance. Brand identification is as important as the products you want to sell, says one of South Africa’s most successful online-turned brick-and-mortar brands, Yuppiechef Shane Dryden and Andrew Smith, the co-founders of Yuppiechef, say it took a number of fails before they won big on their brand which was launched […]

Why does your SME need brand love? Surely having a good product and marketing plan should be enough. But it is not. According to a report done by Nielsen, 92% of consumers trust a recommendation from a friend or family member, and you have double the chance of making a sale from word-of-mouth recommendations than […]