In a recent webinar at The Business Show :: Africa 2022, Mzamo Masito (Chief Marketing Officer for Google Africa), gave us some tips and tools to work on building a sustainable and successful brand. Most small businesses are micro-businesses which means they are run by one person. With 58% of micro-businesses owned by women and […]
Article based on a webinar by Leanne Rhodes (NSBC Creative Director) Are you finding that your brand is being swallowed up in a digital crowd? Are you struggling to get traction on your social media ads? Are your e-mails ending up in promotional folders? If this sounds familiar to you then sit tight as we […]
Why does your SME need brand love? Surely having a good product and marketing plan should be enough. But it is not. According to a report done by Nielsen, 92% of consumers trust a recommendation from a friend or family member, and you have double the chance of making a sale from word-of-mouth recommendations than […]
