In recent research, it was found that 58% of people who attended a digital marketing course received direct recognition from their organisations as a result of this. People realise that online marketing is a specialist skill. This means that to handle digital marketing in a business properly, people need to be properly trained. It is […]
Many entrepreneurs believe that you are unable to market your business with no money. But with a little investment in time and effort, you will be able to get your brand noticed by your target audience.
No matter how small your business is, it is possible to create effective lead generation and awareness of your product through targeted public relations practices and marketing. A mix of marketing and PR applications has proven to work best for many small businesses. The key steps to developing a solid marketing and PR plan for […]
“Sales what?” you may be asking yourself. And what does it have to with my small business? Well, sales cadence is important for all types and sizes of companies. It may differ in look, but it has one goal in mind – to convert leads into customers. Furthermore, sales cadence is important to ensure that […]
Article by Melissa Javan (SME South Africa) Sales are the lifeblood of any business. Business owners, as the primary drivers of their businesses, need to ensure they continually brush up on their sales skills. Here are motivational quotes from sales coaches and experts on sales strategies that can help improve your sales presentation skills to ultimately win […]
Do you want to increase your sales? But which one should you do sales enablement or sales engagement? How will these two concepts help to improve your sales by up to 71%? Let’s take a look at these concepts separately.
Why does your SME need brand love? Surely having a good product and marketing plan should be enough. But it is not. According to a report done by Nielsen, 92% of consumers trust a recommendation from a friend or family member, and you have double the chance of making a sale from word-of-mouth recommendations than […]
