2020 boosted the adoption of online selling. Many salespeople hope to go back to face-to-face meetings but according to Mckinsey, about 80 per cent of buyers prefer virtual selling because it is easier to schedule and the travel costs are lowered. With these statistics in mind, what are the trends for virtual selling?
Article provided by PayFast South Africa’s retail sector has entered the age of e-commerce, with total online retail sales expected to reach R42-billion by the end of 2021. From the rise of contactless payments to the boom in social commerce, the pandemic has significantly altered consumer expectations when it comes to making purchases online. To […]
Article written by Thembani Biyam (Bizcommunity) A few years ago, the majority of South Africans had never made a single purchase online. Today, the local e-commerce market has experienced a massive boom as lockdown restrictions aimed at curbing the spread of COVID-19 made online shopping feel like the safer, and sometimes the only option for […]
Digital marketing has many elements but one which is cost-effective and viable for SMEs to pursue is e-mail marketing. E-mails are important in converting clicks into clients. By having a good CRM and email strategy, you can walk your customer through the capture, nurture, wow cycle with ease and get good results from your efforts. […]
If there is anything that the COVID-19 pandemic has highlighted for businesses was the importance of having a digital footprint. Forge Academy in partnership with the Digital Marketing Institute (DMI) offers 6 digital marketing courses in the following disciplines: Professional Diploma Digital Marketing Specialist in Digital and Social Selling Digital Specialist Strategy & Planning Digital […]
Article provided by WAPPoint (Pty) Ltd Can you believe one of the biggest shopping days of the year is happening this month? Yes, we’re talking about Black Friday. South Africans nationwide are getting ready to swipe their cards on all kinds of fantastic deals. In fact, according to PWC, card transactions doubled the daily average on […]
Article based on a webinar by Leanne Rhodes (NSBC Creative Director) Are you finding that your brand is being swallowed up in a digital crowd? Are you struggling to get traction on your social media ads? Are your e-mails ending up in promotional folders? If this sounds familiar to you then sit tight as we […]
