Article provided by Sage Attracting new customers is hard work. But, once you’ve won their business, it’s a lot easier keeping them. That’s because these are the people who have already chosen your product or service and who have bought into your brand – so selling to them (again) makes more sense than trying to […]
Does your business need an energy boost? Are you coasting along but not making any real money? Then it may be time to hire a rainmaker. What is a rainmaker? According to the Oxford dictionary, a rainmaker is a person who generates income for a business or organization by brokering deals or attracting clients or […]
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Article by The YinYang of Sales When it comes to sales success, how much is belief and how much is simply doing it by the numbers? As our name suggests, The YinYang of Sales, we believe both are equally important. Here is how to work on of both sides of sales success. We know that […]
Article provided by Digital School of Marketing The simple answer to this question is because it works. According to recent stats released by the Content Marketing Institute, 72% of marketers have found that content marketing increases engagement. One respondent reported that they achieved a 60% returning customer rate with video content marketing. With these figures, it […]
Each generation has experienced the world in a different way and it is important to market to them according to their experiences. It is also important to remember that each generation is motivated by different elements and they have experienced technology in different ways. So how do you market to these different age groups?
Article provided by Everlytic These days, it isn’t just teenagers tapping away on their phones. It’s everyone. So, in an ever-mobile world, it makes sense to include SMS in your business. And the stats support it. Tsogo Sun, for instance, uses SMS to Email to send a link to the online version of an email […]
“Young entrepreneurs often underestimate the power of meeting people face-to face, especially when trying to land BIG deals,” says Marnus Broodryk, founder and CEO of accounting firm, The Beancounter, and the youngest investor on the international television show, Shark Tank. This is especially critical for those just starting out in business. “They spend their days hiding […]
