Article provided by 1-grid Today, some of the biggest brands in the world are using new and alternative top-level domain (TLD) extensions, such as .ONLINE, .STORE and .WEBSITE. Although these TLDs are not new to the internet, they are not as well-known as, for example, .COM or .ORG. Even so, Google’s systems treat new TLDs like […]
A content marketing strategy focuses on all the forms of content which you will create to promote your brand. This can be ebooks, social media posts, infographics, video, podcasts, photographs etc. Everything that you create to promote your business on a variety of digital platforms. Here are five steps to creating a content marketing strategy.
Article by Melissa Javan (SME South Africa) The mistakes you make during a sale may cost you a deal. Whether it’s ignoring the importance of personal skills or avoiding face-to-face meetings – here are some the biggest sales mistakes you could be making.
Article by Mark Keating (CEO of Sales Guru) Extinct species include the dinosaurs, woolly mammoth, cape lion and the sales hunter could shortly be added to that list. Where have all the sales hunters gone? With every meeting I have with sales leaders, it becomes more and more apparent that the number one cause of […]
What do you think about when you hear the term “brand”? Do you think about logos, flyers, products? These are some of the elements of a brand but there is so much more to what the word “brand” means and how you can create one. Brand is made of intangible elements and tangible elements. The […]
Posted in:
According to a study done by WeAreSocial and Hootsuite, 54% of South Africa’s population uses the internet and 50% of the population uses the internet on a mobile device, and of these internet users, 65% use the internet daily. With these statistics in mind, we can see the importance of having an online presence for […]
Article provided by Sales Guru I was out to dinner a few months back with a couple of guests, when the waitress came over to our table as she had done diligently all night and asked the completely wrong question:
