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Sales & Marketing

How to win by thinking like a doctor

Article written by Mike Anderson (NSBC Founder & CEO)

Have you ever had a doctor try to sell you on a medical procedure before examining you? Of course not. Doctors ask questions and listen carefully to diagnose the problem first. Poor and average salespeople, on the other hand, jump into pitching their solution before the prospect talks about their pain points.

So, let’s take a look at eight powerful tips adopted by the world’s top rainmakers:

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About Zulo

Small and Medium-sized Enterprises (SMMEs) often find themselves striving to match the prowess of larger corporations. Zulo Business Portal offers an innovative and standalone web-based Point of Sale (POS) system, crafted to streamline business operations and enhance the customer experience. Its user-friendly interface and robust features make it the perfect choice for SMMEs looking to level the playing field, while also excelling in inventory management and facilitating seamless sales processes from start to finish.

 De-cheese your holiday season marketing 

“Deck the shops with tinselled trolleys, Fa la la la la la la la. 'Tis the season for spending folly Fa la la la la la la la.”

The season has arrived for people’s inboxes to be inundated with happy, jolly winter wonderland messages. But how can you prevent yours from coming across as cheesy and insincere? How can you save your holiday season marketing from getting an eye roll?

6 Tips from Retail Capital on how businesses can maximize Black November

At this point, the mere mention of "Black November" conjures images of a shopping extravaganza brimming with substantial savings for consumers. Over time, the emphasis on incredible deals, great bargains, and the occasional steal has only grown, placing businesses under pressure to either dive into the November shopping frenzy or potentially miss out on sales.

5 B2B marketing hacks for SMEs

Marketing to a business can be different from marketing to a consumer. For one, when dealing with a business, they will give a lot of thought to the consideration and final decision stages. This is because of the impact the decision will have on the business, the employees, the business’ work process, and revenue streams. Another point is if the B2B client chooses you as their supplier, it may be for a long time. You will need to assist with installing the solution and giving customer support for the life of the product in the client’s business. With these two points in mind, you can see why having great B2B marketing hacks is important to be successful. Here are five marketing hacks to consider.

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