Have you been lost down the rabbit hole of social media when all you meant to do was upload a post to your brand’s page? Or have you got a lead but it has gone cold because you are not sure where they are on the customer journey and you are too scared to re-send […]
Article provided by APS Whether you’re the kind of consumer that studies a monthly catalogue with calculator and magic marker in hand, or the person who in mid-July gets distracted from window-cleaning chores by pictures and best prices of Easter eggs, the thinking behind the creation of a store catalogue has changed little since the […]
Article provided by Salesforce For small business owners, there’s no such thing as an easy year – but 2020 will take some beating for the title of ‘most challenging’. SMEs were forced to rapidly reshape their business operations in order to survive – and to do so while balancing cost-saving in the face of widespread […]
Article provided by Bizcommunity COVID-19 has had innumerable effects on the country. While the human cost is undoubtedly the most severe of these, the economic impact has been profound. The restriction of movement to contain the virus has crippled the income earning capacity of many businesses. In particular, SMMEs that typically have little resources to […]
Article provided by BulkSMS SMS provides a simple and cost-effective way of communicating with customers, but the benefits go far beyond that. Which is exactly why it remains an essential part of communication and marketing strategies. SMS is a simple technology initially used to facilitate person-to-person (P2P) communication. But this “old tech” has stood the […]
TikTok. Depending on who you speak to some may say it is the sound of a grandfather clock in the hallway or the fastest-growing social media platform in recent years. But is it a fad or an emerging new platform which SMEs need to take note of? Let’s look at it.
Article provided by PayFast Whether we love them or hate them, there’s no denying the power that social media influencers have over their followers. Their endorsement or denouncement of a product or service can literally make or break a brand’s credibility. If you would like to get ahead in your digital marketing endeavours, it could […]
