It is important that on every point of your customer’s journey, there is informative and accurate content. This content should also be branded according to how far into the customer’s journey the client has ventured. Let’s take a look at what content we need and how to brand it.
Article by The YinYang of Sales While sales are the profit generator, improving sales is an age-old quest for every business. Since time immemorial the fundamentals of sales have remained unchanged: Prospecting Qualifying Presenting Handling objections Closing
Article provided by Digital School of Marketing Owing to the increased amounts of time that consumers are spending on social media, the best way of getting your brand out there is by having a consistent presence on the channels that your customers are utilising. Social media can end up taking up a lot of time – […]
Article provided by Digital School of Marketing As a business owner, one of the most important things to do is to let your customers and potential customers know that you supply a product and/or service. They need to form a clear association between what you supply and what services you provide so that at any time […]
Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+ and Instagram are some of the leading social media platforms in the world. But where should your brand be? As a small business you have limited time and money and it is best to put them towards a social media strategy which will increase brand awareness and create conversions. […]
Article by SalesGuru The ancient people had much simpler lives, and they were able to explain those simple lives with very easy-to-grasp analogies. One such pearl of wisdom I read recently, is attributed to the Plains Indians of North America: ‘When you discover that you are riding a dead horse, the best strategy is to […]
When recruiting for extraordinary salespeople, you need to approach it holistically. Not only do you need to focus on your interviewing process but you need to focus on how you advertise for the job and how you encourage the salespeople to choose you as their ideal employer. Here are some key points to remember when […]
