Article provided by Digital School of Marketing The simple answer to this question is because it works. According to recent stats released by the Content Marketing Institute, 72% of marketers have found that content marketing increases engagement. One respondent reported that they achieved a 60% returning customer rate with video content marketing. With these figures, it […]
Each generation has experienced the world in a different way and it is important to market to them according to their experiences. It is also important to remember that each generation is motivated by different elements and they have experienced technology in different ways. So how do you market to these different age groups?
Article provided by Everlytic These days, it isn’t just teenagers tapping away on their phones. It’s everyone. So, in an ever-mobile world, it makes sense to include SMS in your business. And the stats support it. Tsogo Sun, for instance, uses SMS to Email to send a link to the online version of an email […]
“Young entrepreneurs often underestimate the power of meeting people face-to face, especially when trying to land BIG deals,” says Marnus Broodryk, founder and CEO of accounting firm, The Beancounter, and the youngest investor on the international television show, Shark Tank. This is especially critical for those just starting out in business. “They spend their days hiding […]
Article written by Jannie Rossouw, Head: Sanlam Business Market Many business owners will identify with the saying that “it is lonely at the top”; especially when the chips are down and the business is struggling to stay afloat.
Are you acing it online but your sales are still not where you would like them? Have you considered going offline? People like to buy from people they trust and sometimes it is easier to build trust offline. Here are seven offline marketing tactics to try.
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Article provided by SalesGuru Hi Sales Professionals, Buyers don’t care! They don’t care about how wonderful you think you are. They don’t care about how wonderful you think your company is. They don’t care about how amazing you think your product or service is. They don’t care!
