Skip to content Skip to sidebar Skip to footer

Social Media

The value of implementing a social media policy in your business

Article written by George Herbst (Barnard Inc.)

Important considerations when defining your social media policy in the workplace

Nowadays, technology is integrated into every part of our day-to-day lives, and the speed with which negative information can cause public outrage, workplace conflict, and brand damage for your business, is counted in minutes or hours, rather than days. Several recent Council for Conciliation Mediation and Arbitration (CCMA) cases have highlighted the importance for enterprises to establish clear policies regarding social media use, as well as the use of personal social media accounts outside work hours.

5 ways to effectively engage with and grow your social media community

Article provided by PayFast

Social media has different layers, but as a whole, it’s about people. It acts as a virtual platform for people to express themselves, communicate with their friends and family, and connect with brands they adore. On the flip-side, it’s a space where digital entrepreneurs, like you, can give your brand a voice and personality, make connections with your followers, listen to their feedback, and solve their problems.

7 common Instagram mistakes to avoid

Article provided by Pine3 Marketing

Instagram has become a huge hit in the business world. The social media platform currently has over 25 million active business profiles - with small businesses being the majority. A lack of growth on Instagram often comes down to making common yet easy to avoid mistakes.

Here are 7 Instagram marketing mistakes to avoid in order to develop your presence effectively.

If YouTube isn’t in your marketing plan, you’re missing out

Article written by Emily Stander (Bizcommunity)

YouTube recently hosted its first-ever festival for sub-Saharan Africa, which focused on showing marketers and advertisers what can be achieved through using YouTube. The discussion also focused on how the COVID-19 pandemic has affected markets.

On average, there are 500 hours of video uploaded to YouTube every minute and one billion hours watched every day. Interestingly enough, 70% of YouTube videos are watched on mobile. With a predicted 475m people in sub-Saharan Africa having mobile internet access by 2025, it’s a large market to tap into.

Succeed at social media with these simple steps

 Article provided by Pine3 Marketing

The importance of social media in business is growing at warp speed. No matter what business you’re in, social media is a must. Every business today needs to leverage proper social media channels in the best possible way because that’s where your target audience is hanging out.

Give your business brand a social media touch and not only will you generate more business, but also connect with your customers on a higher level and create a better customer experience.

According to an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Get the best business tips delivered to your inbox!

© NSBC Africa 2023. All Rights Reserved.