According to a report by welovesocial, at the start of 2023, there were approximately 25.80 million social media users in South Africa. With this number in mind, setting up a sales playbook to help your salespeople to do better social selling is a must. Let’s look at how we can set up a social selling playbook for your SME.
Influencer marketing has long been an industry buzzword but how can marketers ensure that brand partnerships deliver tangible results? Watch two YouTube creators — with a combined subscriber base of over 250K — talk about the beauty of brand collaborations.
Article written by George Herbst (Barnard Inc.)
Nowadays, technology is integrated into every part of our day-to-day lives, and the speed with which negative information can cause public outrage, workplace conflict, and brand damage for your business, is counted in minutes or hours, rather than days. Several recent Council for Conciliation Mediation and Arbitration (CCMA) cases have highlighted the importance for enterprises to establish clear policies regarding social media use, as well as the use of personal social media accounts outside work hours.
TikTok. Depending on who you speak to some may say it is the sound of a grandfather clock in the hallway or the fastest-growing social media platform in recent years. But is it a fad or an emerging new platform which SMEs need to take note of? Let’s look at it.
Article provided by Pine3 Marketing
Social media can be an important channel to reach potential customers and keep in touch with your current customers. Here are eight tips on how to increase your number of followers and engagement on social media:
Article provided by PayFast
Social media has different layers, but as a whole, it’s about people. It acts as a virtual platform for people to express themselves, communicate with their friends and family, and connect with brands they adore. On the flip-side, it’s a space where digital entrepreneurs, like you, can give your brand a voice and personality, make connections with your followers, listen to their feedback, and solve their problems.
Article provided by Pine3 Marketing
Instagram has become a huge hit in the business world. The social media platform currently has over 25 million active business profiles - with small businesses being the majority. A lack of growth on Instagram often comes down to making common yet easy to avoid mistakes.
Here are 7 Instagram marketing mistakes to avoid in order to develop your presence effectively.
Article written by Emily Stander (Bizcommunity)
YouTube recently hosted its first-ever festival for sub-Saharan Africa, which focused on showing marketers and advertisers what can be achieved through using YouTube. The discussion also focused on how the COVID-19 pandemic has affected markets.
On average, there are 500 hours of video uploaded to YouTube every minute and one billion hours watched every day. Interestingly enough, 70% of YouTube videos are watched on mobile. With a predicted 475m people in sub-Saharan Africa having mobile internet access by 2025, it’s a large market to tap into.
Article provided by Pine3 Marketing
The importance of social media in business is growing at warp speed. No matter what business you’re in, social media is a must. Every business today needs to leverage proper social media channels in the best possible way because that’s where your target audience is hanging out.
Give your business brand a social media touch and not only will you generate more business, but also connect with your customers on a higher level and create a better customer experience.
According to an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
