Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+ and Instagram are some of the leading social media platforms in the world. But where should your brand be? As a small business you have limited time and money and it is best to put them towards a social media strategy which will increase brand awareness and create conversions. […]
With the advent of social media, the method of sales has changed. People are no longer swayed by hard sales tactics but prefer a softer approach. How can you use social media to increase your sales? And what is social selling? Social selling is the precursor to closing a deal online. It is answering questions, […]
Social media is the latest buzzword in small business marketing. How can you use it to grow your small business? Does it need special talents? Does it take up a lot of your time? These are some of the questions which people think about when considering using social media. Here are some answers on ways […]
Article by Shamin Raghunandan (Spoor & Fisher) The advent of social media has provided brands with an undisputed marketing opportunity – a direct customer engagement platform, where brands can build their identity and loyalty, and promote their goods and services to their heart’s content. But all good things come with a price, and brands face numerous […]
Article by Sixolile Timothy for SchoemanLaw Inc In this day and age, we live in an era where social media can make or break a business. Consumers now have a voice to share their opinions and experience about a company or brand. While social media can be good for growing your business and attracting new […]
By Nadia Hearn – respected as one of South Africa’s best brand coaches, founder of Get Published and radio host of 2oceansvibe Radio’s PR & marketing small business talk show #onTheFLIPSIDE Do you remember the days when your biggest worry when using Facebook for business was to make sure you sent out error-free posts? Now […]
Article provided by Fedhealth From celebrities who get their personal photos leaked, to hashtags that go wrong for brands – we’ve all witnessed the power of social media to destroy someone (or something’s) reputation. But used right, social media has immense power. Whether it’s reaching your target audience and connecting with them as a brand, […]
