Article by Shamin Raghunandan (Spoor & Fisher) The advent of social media has provided brands with an undisputed marketing opportunity – a direct customer engagement platform, where brands can build their identity and loyalty, and promote their goods and services to their heart’s content. But all good things come with a price, and brands face numerous […]
Article by Sixolile Timothy for SchoemanLaw Inc In this day and age, we live in an era where social media can make or break a business. Consumers now have a voice to share their opinions and experience about a company or brand. While social media can be good for growing your business and attracting new […]
By Nadia Hearn – respected as one of South Africa’s best brand coaches, founder of Get Published and radio host of 2oceansvibe Radio’s PR & marketing small business talk show #onTheFLIPSIDE Do you remember the days when your biggest worry when using Facebook for business was to make sure you sent out error-free posts? Now […]
Article provided by Fedhealth From celebrities who get their personal photos leaked, to hashtags that go wrong for brands – we’ve all witnessed the power of social media to destroy someone (or something’s) reputation. But used right, social media has immense power. Whether it’s reaching your target audience and connecting with them as a brand, […]
With the advent of social media, the method of sales has changed. People are no longer swayed by hard sales tactics but prefer a softer approach. How can you use social media to increase your sales? And what is social selling? Social selling is the precursor to closing a deal online. It is answering questions, […]
By Nadia Hearn – probably South Africa’s best brand coach, founder of Get Published and radio host of 2oceansvibe Radio’s PR & marketing small business talk show #onTheFLIPSIDE Facebook continues to be the most effective social network to set up your business page on. It’s an absolute no-brainer to be on there and one of […]
Article by Dylan Kohlstadt – ShiftONE When we wake up in the morning, it is commonplace to reach for your phone and start trawling social media to “wake up”. When you get home at night, you probably switch on the TV and pick up your phone or tablet and, at the same time, start watching a […]
