Reach, retweets and shares may be foreign to you but they are important when understanding how successful or unsuccessful your social media campaign is. By measuring different aspects of your social media metrics you will be able to understand if you are achieving your campaign goal.
Carlos Gil (Author of the End of Marketing: Humanizing Your Brand in the Age of AI), explains how to sell effectively on LinkedIn without irritating one’s connections. He says that LinkedIn, with its database of over 600 million professional users worldwide, is an essential social network for sales professionals and entrepreneurs. Due to its immense […]
Article provided by Visa Telling people about your product or service on social media can help you reach more customers. And best of all, it’s low cost and can have a big upside.
Social media is a great cost-effective platform to get your business in front of your audience but what if the attention your business is getting is not favourable for your brand? What if you lose a client because an employee posts a selfie of them at work and your competitor sees the client’s name in […]
Article provided by PayFast One buzzword that you may have noticed getting a lot of attention lately is social e-commerce. But what exactly is this new trend and why is it something that you should care about? At its core, social commerce is selling products via social media platforms, a digital medium that shoppers are […]
#WhatsAHashtag. If the previous phrase seems foreign to you then you are in the right place. That was an example of a hashtag. A hashtag is a phrase or word which starts with the hash symbol (#). You may have seen these on different social media platforms. They help the people to be featured in […]
Article provided by Telkom Small and medium-sized businesses have a lot to accomplish with limited resources. Marketing can often be a high cost for a business, which is what makes social media a much cheaper alternative for building brand awareness. Since it is mostly a free medium to engage with your current and potential customers, […]
