Have you ever received a spam mail saying we can get you to rank on the first page of Google? Well, that is what SEO can do for you if you implement it properly. SEO stands for search engine optimization and works on optimizing your web page so that you could potentially rank on the […]
Article by Payfast You’ve done your research in Part 1 and you’ve built your store in Part 2. So where are the customers? Now it’s time to play the long game where digital marketing and driving traffic to your store becomes an essential part of your online business. You don’t need to become a world […]
Article by Payfast Ecommerce in South Africa has reached the 1% mark of total retail spend in the country. That may seem small, but it’s actually a huge deal. Ecommerce and starting an online business is growing at a rapid rate in South Africa so naturally, everyone wants a piece of the ecommerce pie. With […]
A website is one of the most cost effective marketing tools for a small business. Here are eleven points to consider when you design your website:
Difference between ads and “organic” search results Let’s say that you’re advertising your products or services with AdWords, Google’s online advertising platform. When someone conducts a Google search for terms related to your business, your ad can appear on the top or bottom of the Google search results page with an ad label. Your ad’s […]
SEO is the commonly used acronym for Search Engine Optimisation. In essence it involves a set of activities and techniques that attempt to enhance search engine rankings. It is aimed at ensuring that a website ranks highly in search engine results returned from particular keywords and phrases relevant to the site and its offering. Essentially, […]
Article by Kyle Rozendo, CTO at SID (www.SIDPayments.co.za) Global shopping cart abandonment on e-commerce websites is reported at anything between 60 and 70 percent. Yet simple tweaks to the purchasing process and a keen eye on usability can ensure more completed sales and, ultimately, better customer retention.
