Article provided by Digital School of Marketing The simple answer to this question is because it works. According to recent stats released by the Content Marketing Institute, 72% of marketers have found that content marketing increases engagement. One respondent reported that they achieved a 60% returning customer rate with video content marketing. With these figures, it […]
Article provided by PayFast E-commerce in South Africa is rapidly expanding with the online spend for 2017 estimated at R10bn. While still in its infancy compared to global standards, now is the time for South African entrepreneurs to take advantage of the Internet for building a business. However, venturing into an unfamiliar online world may be […]
Article provided by FedEx E-commerce has changed the way the world conducts business, and the rise in technology has made it easier to interact with customers quickly and across borders. With economies becoming more interconnected, companies large and small are now able to access markets that were previously unattainable. With a growing shift in retail […]
Article by Kayleigh Alexandra – content writer for Micro Startups You don’t want to give the visitors to your website a feeling of quality whiplash, but that’s exactly what happens when you don’t have a steady design philosophy. If one part of the site doesn’t work properly, users will have to question everything else, and if you […]
Have you ever received a spam mail saying we can get you to rank on the first page of Google? Well, that is what SEO can do for you if you implement it properly. SEO stands for search engine optimization and works on optimizing your web page so that you could potentially rank on the […]
Article by Payfast You’ve done your research in Part 1 and you’ve built your store in Part 2. So where are the customers? Now it’s time to play the long game where digital marketing and driving traffic to your store becomes an essential part of your online business. You don’t need to become a world […]
Article by Payfast Ecommerce in South Africa has reached the 1% mark of total retail spend in the country. That may seem small, but it’s actually a huge deal. Ecommerce and starting an online business is growing at a rapid rate in South Africa so naturally, everyone wants a piece of the ecommerce pie. With […]
