Picture this: you have a fantastic business, offering excellent products or services. But there’s one problem — you’re practically invisible on Google. In today’s digital world, where search engines like Google have become our go-to source for information, that’s like committing a crime against your own success. In this article, we’ll dive into why being absent from Google is a big deal and the costs of being digitally excluded.
The date to migrate over to GA4 is coming up fast, 1st July 2023, its imperative that advertisers start the process to ensure not only that the migration is done correctly, but also to ensure there is time for data checks, and to make sure that if you are doing any Google advertising, there is enough data to continue using conversion-based bidding strategies. Below outlines tips and things to consider either before you migrate, or to ensure is place after migrating over.
According to the State of Mobile 2021 report by App Annie, $210 Million was spent on mobile apps and 680 Million apps were downloaded in South Africa in 2020 alone. Investing in an app for your business may be a great way to increase growth. Further in the report, it states that more people are moving their physical needs to mobile devices. So, why and how do you create an app for your SME?
Article provided by PayFast
In previous blog posts, we’ve examined some of the most popular and easy to use ecommerce platforms for entrepreneurs wanting to sell online. We’ve highlighted how quick and easy it is to get up and running with Shopify, the customisation freedom that WooCommerce (the ecommerce plugin for WordPress) offers and how Ecwid streamlines social commerce, the act of selling on social media platforms like Facebook and Instagram.
When last did you talk to your customers and hear how they are doing? Many individuals disregard rapport when trying to make a sale. By building rapport and conversation with your customers, you will be able to make them brand advocates.
But where is the conversation happening? In the past, these conversations were held face-to-face or over the phone; but with the development of technology, how your target market communicates with you might have changed. Many people prefer to text or email rather than to speak directly to others. By using live chat, and messaging apps you can build rapport with your customers online.
Article provided by Bizcommunity
Did you know that the average person searches on Google three to four times every single day and that the search engine processes over 3.5 billion searches daily? What this means for businesses is that their customers are pretty much always online, so they need to be advertising online to reach them. But when sales aren't streaming in after setting up Google and Facebook advertising, how do they measure success?
Article provided by PayFast
Around this time last year, we published a blog predicting which payment trends would emerge in 2021. Looking back, we were spot on, with contactless payments, mobile shopping, scan to pay and flexible payment methods reaching new heights over the year. For 2022 we have a few new predictions, which although continue to be shaped by the ongoing COVID-19 pandemic and lockdown shopping behaviours, are also based on the evolving needs of tech-savvy consumers and their expectations when it comes to shopping online. Specifically, their need for personalisation, convenience, and flexibility.
Article provided by CIPC
The Companies and Intellectual Property Commission (CIPC) introduced domain name registration services from 15 December 2017. This resulted from the signing of a Memorandum of Agreement between the CIPC and the ZA Domain Name Authority (ZADNA) in the same year. For the CIPC, the collaboration between the CIPC and ZADNA is part of a journey that the CIPC has embarked upon over several years to benefit small and medium entrepreneurs in their business endeavours. Indeed, the companies’ regulatory authority has come a long way. The CIPC offers a range of integrated services to date, including the registration of a private company and acquiring a SARS tax number, UIF, and Compensation Fund reference numbers in a seamless manner.
Article provided by JustSolve
In the world of software development, low-code is suddenly on everyone’s lips. The reasons are obvious. Low-code promises SMEs something that was out of their grasp (and budget) for a long time. Described as “Citizen Development”, low-code is attractive because, as the name says, it implies that ordinary citizens can now build and code applications, software and websites. And even though that might still be a bit of a stretch, the reality is that low-code, in the right hands, is a force to be reckoned with.
Article provided by CIPC
The Companies and Intellectual Property Commission (CIPC) introduced domain name registration services from 15 December 2017. This resulted from the signing of a Memorandum of Agreement between the CIPC and the ZA Domain Name Authority (ZADNA) in the same year. For CIPC, the collaboration between CIPC and ZADNA is part of a journey that CIPC has embarked upon over several years to benefit small and medium entrepreneurs in their business endeavours. Indeed, the companies’ regulatory authority has come a long way. CIPC offers a range of integrated services to date, including the registration of a private company and acquiring a SARS tax number, UIF, and Compensation Fund reference numbers in a seamless manner.
