SMEs (small- to medium-sized businesses) are the foundation of the world economy. According to Forbes Business Council, SMEs in emerging economies produce seven out of ten jobs, contributing more than 30% of the GDP.
While the pandemic has accelerated e-commerce growth and digitization, it has sparked a new wave of emerging technology adoption. It presents SMEs with a previously unheard-of opportunity to benefit from digitization on the path to success.
In today’s tech-driven world, establishing an online presence is essential for business growth.
Digital marketing tactics effectively attract new customers, elevate brand visibility, and drive sales. Here are some simple tips to kickstart your journey towards digitization.
Having a website for your business is crucial. It makes it easier for your customers to interact with your brand and do business with you.
Invest in search engine optimization (SEO):
Having a branded website is essential but investing in SEO is necessary for your website to be precise. Additionally, have a concrete social media strategy to monitor, respond to, and stay connected with customers.
Create a lead-funnelling process:
Have clear and practical steps for sales and customer interactions. Even if your website generates many leads, having a process for handling them will increase your chances of success.
Focus on the most important channels:
To avoid getting lost in the vast digital landscape, focus on the channels that matter most for your business. You don’t need a large online presence. Instead, identify the platforms that provide the best return on investment and target your audience accordingly.
Prioritize repeat customers:
Invest in making repeat sales for your new digital business. Repeat customers spend more per order, require no additional marketing costs, and are more likely to continue making purchases. Therefore, focus on attracting them and providing them with exceptional service.
Create digital content marketing campaigns:
Digital content marketing campaigns can be combined with traditional marketing. Find a communications consultant you trust, and they will easily coordinate everything from web design to targeted content and tracking metrics.
Create a brand experience:
A key factor when digitizing a business is creating a brand experience. Consistent messaging impacts the know, like, and trust factor and boosts the brand experience. This is cultivated through how customers interact with technology to make purchases and through visual and textual messaging.
The benefits of digital transformation go beyond just boosting your revenue. In essence, it should make doing business more affordable.
FedEx is constantly enhancing its digital solutions to help customers navigate their current business demands. Use our digital solutions to add value to your business.