Have you ever looked at Big Business and dreamed of your business being there? Well, partnering with Big Business may be the boost your business needs to become the next Big Business. But how? In this article, we will look at what is Big Business and how you can position yourself to become a partner with one of them.
What is Big Business?
When we talk about Big Business, we refer to powerful and influential businesses and financial organizations as a whole.
How to partner with Big Business?
There are a variety of ways to partner with Big Business but let’s look at the steps you should take:
STEP 1: Understand your business
Before you approach another business, you need to understand what advantages you are bringing to the table. What are your strengths, and do they complement the strengths of the business you want to partner with? What is your capacity, and can you expand if the need arises? And why do you want to partner with a Big Business?
STEP 2: Get your business in order
When you partner with a bigger business, your business will come under scrutiny, and you will be audited. You must ensure that you have all the paperwork to make your business legal. You should be registered with Companies and Intellectual Properties Commission (CIPC) and any industry permits that are required.
STEP 3: Research the Big Business
Now that you have a clear idea of why you want to partner with a big business, you need to research the business and make sure that your values and principles align. It won’t help either of you if you don’t share the same values about business. You should also see if what you are offering the partnership is of value to the big business.
STEP 4: Make contact
This might be the trickiest part of working with big business. You need to ensure you don’t come across as too pushy or not pushy enough. You can start by commenting on some LinkedIn posts of the person you want to contact at the business. You can also see if you don’t have a shared contact who can introduce you. It is important when you get the opportunity to contact to be persistent and patient as it will pay off in the long run.
STEP 5: Draw up a contract
Get it on paper. Gone are the days of a gentleman’s handshake, you need to get everything you discuss on paper. You should also ensure there is an exit clause if things don’t turn out like you expected. You must get the contract reviewed by a lawyer to ensure there are no hidden clauses which could harm you or your business.
By following these five steps, you will be well on your way to creating a partnership with Big Business.
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