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How to plan a remarkable customer experience

When was the last time you told your friend about a great experience you had at a business? Have you heard what your customers are saying about your business? One of the cheapest ways to advertise your business is through word-of-mouth. The benefit is that the person hearing about your company trusts the source of information and is more likely to try out your business based on their friend or family’s recommendation. So, how to plan a remarkable customer experience?

STEP 1: Know who you are

You need to have a clear brand vision and everyone who works with you needs to buy into the vision. Your team needs to ensure they communicate with your customers using the brand lingo and behaving in line with the brand identity.

STEP 2: Pay attention

It is in the details. Doing the big things in business like buying the product and selling it to a customer is easy but making sure you get the product that is just right for your client’s profile and giving them an experience, which delights them makes it magical. You need to ensure you pay attention to small details and execute them with precision this will make you stand apart.

STEP 3: Be unique

It is not only important to add value and to exceed your customer’s expectations, but you need to do it in a unique way. What makes you unique and how can you use this to make your customers smile a little broader when they interact with you?

STEP 4: Train your staff

How can you expect good service if your staff haven’t been trained? They need to be knowledgeable about your product line and know how it can be used in different circumstances. By giving your staff training you invest in their future and show that you not only care about the growth of your business but their growth too. By taking good care of your staff, they will take good care of your customers.

STEP 5: Listen to your customers

Give them polls and surveys to hear what they like about your business and where they feel you can up your game. You need to also pay attention if they have any suggestions on how you can tweak your offering. After all, as business owners, we are looking to solve our customer’s pain points and so we need to listen when they say we are not achieving this goal.

STEP 6: Be prepared

Things happen. We don’t have control over everything, but we can respond appropriately when something goes wrong. We need to ensure we have contingency plans in place for every eventuality which may happen when people use our offering. There may be some things which we couldn’t imagine happening but when they happen, we need to add those to our contingency plan.

By working through these steps, you will be well on your way to creating a business your customers will be excited to talk about.

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