Meet the #AbsaSmallBizFriday Featured Business of the week – Kiko Vitals.
Kiko Vitals is a proudly South African, empowerment-driven company dedicated to revolutionising women’s well-being through 100% natural, results-driven, science-backed, sustainably sourced supplements. They are passionate about offering best-in-class products lovingly formulated for well-being and a platform for education on how women can take their health into their own hands in a natural and sustainable way.
Kerri-lee Taylor has dedicated her life to driving innovation in women’s well-being, and she is proud to be part of a community of conscious individuals, healthcare practitioners, and wellness providers ready to take their health and environmental impact back into their own hands and help others to do the same.
After certifying as an integrative hormone health coach, Kerri-lee has a deep understanding of and passion for the intricate relationship between lifestyle, nutrition, and hormonal balance.
She also comes from a strong data-driven background and she is an active investor in femtech in South Africa, blending her passions for wellness and technology to further the harvesting of invaluable data on what the women of South Africa really need (and how to better serve them).
Kerri-lee Taylor has always believed that investment in femtech, a rapidly growing sector dedicated to women’s health, has the potential to significantly narrow the gender health gap by addressing historically neglected areas of female healthcare.
Innovations in this field, ranging from fertility tracking apps and smart menstrual products to telemedicine platforms specialising in women’s health, are retrieving invaluable information on the daily details of women’s challenges related to reproductive health, menstrual care, menopause, and hormonal disorders.
Because Kiko specialises in creating supplements that are meticulously formulated to address common but often overlooked issues such as hormonal imbalances, digestive health, and inflammation, Kerri-lee had to immerse herself in data, education, and partnerships to ensure that her company offers truly helpful solutions with real results.
A few of Kiko Vitals’ proudest achievements thus far have been successfully launching five popular products, acquiring shares in leading femtech companies, and contributing to the fight against period poverty in South Africa.
By investing in femtech, Kerri-lee has aligned with innovative companies that complement her brand, enabling her to access expansive data insights about women’s health needs. This strategic move has greatly enhanced Kiko Vitals’ product development and customer understanding, driving their mission forward.
In addition to creating results-driven products for their 27,000 loyal customers, they have supplied thousands of organic sanitary pads to women who are unable to afford them, ensuring that they have access to safe, sustainable menstrual products.
Ensuring compliance while maintaining Kiko Vitals’ high standards for ingredient sourcing and product efficacy requires meticulous attention to detail and significant resources. Overcoming this has involved strengthening their legal and research teams and forming strategic partnerships with local experts in key markets. These efforts have not only helped them navigate regulatory complexities but also ensured that their products continue to be safe, effective, and accessible to women worldwide.
Kiko Vitals aims to continue expanding their line of supplements to address even more common but overlooked challenges. They want to continue actively contributing to their community by collaborating with projects that support underprivileged women and investing in ongoing research to bring new insights into female health. Their vision is to impact one million female lives in South Africa through their products and community, to close the gender health gap, and to bring about real change.
In 2024, Kiko Vitals was one of the Top 20 award winners at the South African Small Business Awards – this prestigious awards programme celebrates the most outstanding businesses and the exceptional business people behind these successful and growing businesses.
We look forward to see Kiko Vitals and Kerri-lee’s growth in the coming years.
The Small Business Friday Movement, sponsored by Absa, encourages all South Africans to go out there and support local small businesses. It’s a 365 day drive that peaks on the first Friday of Spring every year. Find out more about #AbsaSmallBizFriday here and read about more of our featured small business heroes here.