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As a small business owner, marketing is just one of the many hats you will have to wear but keeping up to date with the latest thinking and marketing models is not always easy. We’re here to make it simpler for you, with your very own conversion funnel.
What is a conversion funnel?
Think of it as a roadmap to look at how a prospective customer can move from being totally unaware of your business, through to making a sale at the bottom of the funnel. And if you get it right, returning for future sales too.
Why is this important to me as a small business owner?
It’s a great way to think about the different stages a customer goes through when you’re trying to make a sale. Conversion funnel models are used by the world’s biggest corporations to see where they can optimise their efforts to encourage more conversions at the bottom of the funnel. We think that’s a great idea for your business too.
How do I use a conversion funnel?
Think of this like a cheat sheet for you and your business. This gives you the lowdown about when to advertise and on what channel so that you can get the most out of your spending. By referring to this, you’ll be able to see where you’re doing well and where you need to up your game. No matter how small or large your business, tracking your prospects, leads and conversions is key – this will help you do just that.