Meet our Absa Small Business Friday featured business of the week, Ragnar Events & Security.
Ragnar has built a reputation as one of South Africa’s most trusted security solutions providers. Offering a comprehensive range of services (including event security, JOC Presentations, VIP and Close Protection, Armed Escorting and Guarding, Advanced CCTV Solutions, Canine (K9) Services, Private Investigations, Debt Collection, Doormen (Bouncers), Medical Teams and Ambulances, Mine Security and Armored Vehicles), Ragnar covers every aspect of security, providing peace of mind to individuals, businesses, and organisations alike.
The vision behind Ragnar
Ragnar was founded by Tracy Smalberger and Corne Smalberger, who shared a vision of delivering world-class security solutions that would not only protect businesses but also uplift communities and safeguard South Africa’s citizens. Recognizing the challenges that faced the country, they sought to make a meaningful difference through their company.
South Africa, with its rich cultural diversity and natural beauty, deserves to thrive in safety and prosperity. This belief ignited a passion within Ragnar’s founders to create a company built on protection, empowerment, and community development. The mission extends beyond providing security—it’s about fostering a sense of safety among citizens, supporting economic growth, and preserving South Africa for future generations.
In addition to offering security services, Ragnar is committed to giving back to the community. The company engages in charitable initiatives, youth mentorship, and education programs. By creating job opportunities and supporting families, Ragnar strives to empower the next generation of compassionate leaders.
Corne Smalberger’s entrepreneurial journey
Corne’s entrepreneurial spirit began at an early age. His passion for business and customer service was evident during his school years, with part-time jobs sparking a lifelong dedication to customer satisfaction. Later, joining the South African Police Service, Corne honed his skills in conflict resolution, compassion, and community outreach.
His entrepreneurial journey was greatly influenced by his parents, Basie and Susan Smalberger, who introduced him to network marketing and the importance of teamwork and business acumen. Throughout a diverse career spanning industries such as health and safety, IT solutions, private investigations, and VIP protection, Corne’s experience deepened his understanding of what drives business success.
Today, as COO of Ragnar Events and Security, Corne focuses on exceptional customer service, building strong relationships, and driving innovation. For Corne, entrepreneurship is about more than building a business—it’s about developing people, strengthening communities, and leaving a lasting legacy.
Overcoming challenges in the security industry
As a leading provider of security services in South Africa, Ragnar faces significant challenges in the industry. One major issue is the proliferation of non-compliant, “fly-by-night” companies that undermine industry standards. These unscrupulous operators exploit staff, fail to meet legal standards, and put clients at risk. Ragnar emphasises the importance of compliance with PSIRA regulations to protect clients through qualified and trained personnel.
Another common misconception in the security sector is that quantity outweighs quality, especially in VIP protection. Large teams without proper firearms proficiency, legal registration, or extraction training can be ineffective. Ragnar advocates for a holistic approach to security, one that prioritises high standards, expert training, and experience over numbers.
Celebrating successes
Corne takes great pride in Ragnar’s achievements. The company’s success isn’t measured solely by growth, but by the impact made on clients’ lives. Ragnar has consistently received praise for its professionalism, attention to detail, and personal touch.
In a relatively short time, Ragnar has achieved what many companies take decades to accomplish. By facing challenges head-on and maintaining its core values, the company has continued to deliver exceptional results. Corne acknowledges the dedication and resilience of the entire team, crediting them for Ragnar’s consistent success and the trust it has earned from clients.
Supporting small businesses in South Africa
Ragnar firmly believes that supporting small businesses is an investment in the dreams and vision of passionate entrepreneurs. Small business owners work tirelessly to create positive change in their communities, and by backing them, Ragnar believes society fosters innovation, entrepreneurship, and stronger local economies.
Supporting small businesses teaches essential values such as hard work, perseverance, and responsibility. These principles, Ragnar argues, shape the next generation of leaders who will contribute positively to South Africa’s future. Ragnar expresses gratitude to organizations like the NSBC, which empower small businesses and transform lives across the country.
To all small business owners, Ragnar salutes your resilience, courage, and determination. Together, South Africa can build a more compassionate, driven, and prosperous future.