Skip to content Skip to sidebar Skip to footer

Revolutionising business: the impact of artificial intelligence (AI)

Article written by Cheryl Muller (ActionCOACH)

Artificial intelligence (AI) is increasingly becoming a crucial aspect of modern business from automating tasks to improving customer experiences; AI has the potential to revolutionise the way companies operate. However, as with any new technology, there are both positive and negative aspects to consider. In this blog, I will explore how AI affects business and discuss some of the most significant things that I and other people in my network have noticed about AI.

The benefits of AI in business

One of the most significant benefits of AI in business is increased efficiency. AI can automate routine tasks such as data entry and processing, freeing up employees’ time to focus on more complex and creative work. The increased efficiency can lead to cost savings and productivity gains for businesses.

Another benefit of AI is improved decision-making. AI algorithms can analyse large amounts of data quickly and accurately, providing insights that humans might miss.

AI can also improve the customer experience. Chatbots and virtual assistants can provide 24/7 customer service, answering questions and resolving issues quickly and efficiently. Targeted advertising can also enhance the customer experience and increase sales.

For small businesses AI can have significant benefits – saving business owners time and allowing them to focus on other critical tasks. For example, AI-powered tools can generate adverts, social media posts, and other write-ups as well as provide customer support through chatbots where the business does not have the resources to hire a dedicated support team.

The negative effects of AI in business

Despite the benefits of AI, there are also potential negative effects to consider. One of the most significant concerns is job displacement. As AI automates most tasks, some jobs may become redundant. This can lead to job loss and economic disruption, particularly in industries where AI can replace humans. However, this is not a new phenomenon, I remember when I started working in the bank, we had dedicated telex and fax operators and typists. Those jobs have completely disappeared but with change come opportunities if people have an open mind and are willing to change and learn new skills.

Privacy is another concern. AI relies on large amounts of data to function, and this data can include sensitive personal information. If this data is mishandled or hacked, it can lead to significant privacy violations and damage to company reputations.

Finally, there is the issue of dependence on technology. As businesses rely more on AI and automation, there is a risk of becoming too dependent on these technologies. This can lead to vulnerabilities in the event of technology failures or cyber-attacks and people unfortunately start losing the skill and become lazy.

Real-life examples of AI

There are numerous examples of companies that have successfully implemented AI in their operations and seen positive results. For example, retail giant, Amazon, uses AI algorithms to recommend products to customers and to manage its supply chain. This has led to increased sales and improved efficiencies in operations.

On the other hand, some companies have faced challenges. For example, the social media platform Facebook has faced criticism for its use of AI algorithms to target political ads, which some argue can lead to the spread of misinformation and manipulation.

How business owners can use AI

Despite the potential challenges, there are ways for business owners to use AI in a responsible and effective manner. The key is to identify specific areas where AI can be useful and to understand the potential risks. Business owners should also ensure that AI is used ethically and responsibly especially when it comes to protecting customer data.


AI is transforming the business landscape in significant ways, and it is crucial for business owners to understand the potential benefits and challenges. By using AI in a responsible and strategic manner, businesses can improve efficiency, make better decisions, and enhance the customer experience. However, it is also important to be aware of the potential effects, such as job displacement and privacy concerns. Ultimately, the key is to approach AI with a thoughtful and strategic mindset, using it to enhance the human capabilities of a business rather than replace them.

ActionCOACH is a proud National Partner of the NSBC

Get the best business tips delivered to your inbox!

© NSBC Africa 2023. All Rights Reserved.